Kaliyeva O.M., Demina T.A.
THE EXPERIENCE OF BRANDBUILDING OF A PRIVATE EDUCATIONAL CENTER ^{[№ 11 ' 2014]}
On the basis of the parents of Lyceum № 1, Orenburg students survey results has been formulated a social order of the school, has been introduced the concept of the school founders, of the administration of the private educational center (kindergarten and school), have been carried out marketing activities and branding tools have been used. A slogan and a logo of the private educational institution "Educational Center in the Campus Martius" have been developed.

Buresh O.V., Kalieva O.M.
HOLISTIC PARADIGM MARKETING AS A RESULT OF THE EVOLUTION OF MANAGEMENT CONCEPTS ^{[№ 8 ' 2014]}
The article describes the author's vision of becoming a holistic marketing concept. Considered traditional management concepts, as well as modern marketing concept, bor Vova from Western sources in terms of their applicability to Russian enterprises. A generalized model of the evolution of management concepts depending on the scope and purposes of the study, as well as shows the grouping of factors, divide them into traditional and modern. The specificity of the most important views on the nature of the paradigm of holistic marketing. The problems of communication range marketing.

Kalieva O.M., Mikhailova O.P.
EFFECT OF ADVERTISING AND JOINT ACTION SALES PROMOTION IN RETAIL ^{[№ 4 ' 2014]}
The approaches of different authors to the definition of "promotion" and "ad-vertising", defined the main goals of these activities, identified the effect of sharing advertising and sales promotion activities.

Kaliyeva O.M., Frolova O.V.
MARKETING INNOVATION AS A TOOL FOR SUCCESSFUL BUSINESS ^{[№ 13 ' 2012]}
The article describes the role and importance of innovation in marketing activities of Russian enterprises. Based on the analysis trac-aration of the term "innovation" a definition of this concept. Considered by the classification of innovation, the advantages of the use of innovation in market conditions.

Kudryavtseva I.V., Kaliyeva O.M.
MARKETING OF TERRITORIES AS THE CONCEPT OF DEVELOPMENT OF TERRITORIAL UNITS IN THE CONDITIONS OF CREATIVE ECONOMY ^{[№ 13 ' 2012]}
In article the concept and tendencies of marketing of territories from a position of creative economy is offered. Definition of marketing of territories in relation to requirements and conditions of creative economy is given, its main objectives, a complex of tools, the principles are defined.

Luhmeneva E.P., Kaliyeva O.M.
FEATURES OF SCHOOL AND BRENDING ^{[№ 13 ' 2012]}
The article reveals the features of the formation and promotion of the brand of the university in the education market. Considered model and stages of the brand of the university. Details the ways to promote the brand of the university on the Internet. The analysis of the category "education portal".

Marchenko V.N., Kalieva O.M., Bolshakova Yu.S.
DEVELOPING COMMUNICATION POLICY TRADING COMPANY BASED IMAGE COMPONENT BRAND ^{[№ 13 ' 2012]}
In the article the features of the development of commercial enterprise communication policy with current trends. Particular attention is paid to aspects of the formation of brand image component trading company in servicing the target market.

Kalieva O.M., Mikhailova О.P.
METHODS AND METHODS MARKETING COMPANY BUILDING ^{[№ 13 ' 2011]}
Defined the marketing potential of the company. A classification of methods and research techniques of marketing potential of the company, made their links to the areas and objectives of the study. Revealed the specifics of the selection and application of methods for the study of marketing potential of the company.

Buresh O.V., Kalieva O.M.
THE CONCEPT OF MARKETING INFORMATION SPACE AS THE SOURCE OF INFORMATION PROVIDING OF MAKING ADMINISTRATIVE DECISIONS ^{[№ 9 ' 2010]}
The authors proposed the concept of marketing information space as the source of information providing of making administrative decisions by the regulation of the activity of regional enterprises, participants in the sale market on the base of the realization of OLAP-technologies.

Kalieva А.Т.
ETHNIC VALUES AS AN OBJECT OF SOCIAL AND HUMANITARIAN COGNITION ^{[№ 7 ' 2009]}
The article provides results on the research into the values as constituent parts of the social and humanitarian cognition. The values are elements in the sense culture of the human existence of any type as well as the main idea which unifies an ethnic community. Special attention is paid to ethnic values of the culture within consideration of social events and processes. The author focuses on the ethnic values as part of values common to all mankind that carry in themselves cultural identity and therefore have great gnoseological potential.