2014, № 11 (172)

Kaliyeva O.M., Demina T.A. THE EXPERIENCE OF BRANDBUILDING OF A PRIVATE EDUCATIONAL CENTEROn the basis of the parents of Lyceum № 1, Orenburg students survey results has been formulated a social order of the school, has been introduced the concept of the school founders, of the administration of the private educational center (kindergarten and school), have been carried out marketing activities and branding tools have been used. A slogan and a logo of the private educational institution "Educational Center in the Campus Martius" have been developed. Key words: brand, competition, marketing activities, a private educational institution, logo, slogan, external image and educational services.

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About this article

Authors: Kalieva O.M., Demina T.A.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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