2012, № 13 (149)

Kaliyeva O.M., Frolova O.V. MARKETING INNOVATION AS A TOOL FOR SUCCESSFUL BUSINESSThe article describes the role and importance of innovation in marketing activities of Russian enterprises. Based on the analysis trac-aration of the term "innovation" a definition of this concept. Considered by the classification of innovation, the advantages of the use of innovation in market conditions.Key words: innovation, marketing, marketing innovation.

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About this article

Authors: Kalieva O.M., Frolova O.V.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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