|
|
|
Kalieva O.M., Mikhailova О.P. METHODS AND METHODS MARKETING COMPANY BUILDINGDefined the marketing potential of the company. A classification of methods and research techniques of marketing potential of the company, made their links to the areas and objectives of the study. Revealed the specifics of the selection and application of methods for the study of marketing potential of the company.Key words: market potential, marketing environment, method, tool, survey, SWOT-analysis.
References:
1. Akhmatova, D.N. Market research in the market of industrial goods: auth. diss... candidate. econ. science: 08.00.05 / D.N. Akhmatova. — Orenburg, 2004. — 18 p.
2. Bauta, A.N. Software Marketing for practitioners / A.N. Bauta // Insurance. — 2003. — №2. — P. 9–16.
3. Barancheev, V. Analysis and assessment of the marketing potential of the company / B. Barancheev, S. Strizhov // Marketing. — 1996. — №5. — P. 42–50.
4. Kudryavtseva, I.Yu. Improvement of machine-building company based on the formation and use of innovative capacity: auth. diss... candidate. econ. science: 08.00.05 / I.Y. Kudryavtsev. — Chelyabinsk. — 2004. — 24 p.
About this article
Authors: Mihaylova O.P., Kalieva O.M.
Year: 2011
|
|
Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
|
|