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Marchenko V.N., Kalieva O.M., Bolshakova Yu.S. DEVELOPING COMMUNICATION POLICY TRADING COMPANY BASED IMAGE COMPONENT BRANDIn the article the features of the development of commercial enterprise communication policy with current trends. Particular attention is paid to aspects of the formation of brand image component trading company in servicing the target market.Key words: communication policy, tools of marketing communications, trade company, the brand, the consumer value.
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About this article
Authors: Marchenko V.N., Kalieva O.M., Bolshakova Yu.S.
Year: 2012
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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