Kalieva O.M., Mikhailova O.P. EFFECT OF ADVERTISING AND JOINT ACTION SALES PROMOTION IN RETAILThe approaches of different authors to the definition of "promotion" and "ad-vertising", defined the main goals of these activities, identified the effect of sharing advertising and sales promotion activities.Key words: advertising, sales promotion, retail, effect the market.
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About this article
Authors: Mihaylova O.P., Kalieva O.M.
Year: 2014
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