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Kudryavtseva I.V., Kaliyeva O.M. MARKETING OF TERRITORIES AS THE CONCEPT OF DEVELOPMENT OF TERRITORIAL UNITS IN THE CONDITIONS OF CREATIVE ECONOMYIn article the concept and tendencies of marketing of territories from a position of creative economy is offered. Definition of marketing of territories in relation to requirements and conditions of creative economy is given, its main objectives, a complex of tools, the principles are defined.
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About this article
Authors: Kalieva O.M., Kudryavtseva I.V.
Year: 2012
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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