Mel
TESTING AS A TOOL OF MOODLE OPEN — SOURCE-LEARNING PLATFORM ^{[№ 3 ' 2020]}
The modern job market sets obligatory requirements for specialists — fluency in the use of digital technologies in professional activities. Today, the use of digital technologies in teaching students in higher education is a requirement of the Federal State Educational Standard. Despite the many forms of organization of the educational process using digital technologies, the main issue remains the form of task control, ensuring the quality of student training and the competitiveness of future graduates in the job market. In this article, we consider the organization of control of the assimilation of material using the virtual learning environment Moodle. During the work we revealed the functions of digital technologies, determined the basic principles and forms of students` knowledge control in the electronic environment, as well as the conditions necessary for the successful development of questions complex. Special attention was paid to testing. We have developed a complex of questions and tasks for testing on the Moodle platform. After testing, we concluded, using digital technologies in education, tests are the most affordable and effective tool for controlling, which gives an opportunity to evaluate and analyze the knowledge level.

Mel’nikova A.Ya., Kirillova I.K., Mel’nikov D.D.
COMPLEX OF ENGINEERING GAMES IN THE FORMATION INNOVATIVE POTENTIAL OF THE FUTURE BACHELOR ^{[№ 3 ' 2019]}
We research a complex of engineering games in the study of the discipline “Material Science and Technology of Structural Materials” and its impact on the formation of innovative potential for future bachelors of the Faculty of Chemistry and Technology in the Bashkir State University. At the beginning of the article, we note that in the last decade the demand for qualified specialists of the innovative type has grown. In this regard, we introduce the concept of professional and personal quality of a bachelor — innovative potential, which includes a combination of innovative knowledge, skills and relationships.
In the higher school, the relevance of the innovative potential of modern engineers is recognized and research to form their competencies are being conducted, but effective methods for its formation have not been identified.
We found that an effective methodology for the formation of innovative potential within the subject “Materials Science and Technology of Construction Materials” is a complex of engineering games, including a cycle of didactic, role-playing and business games. Also, we give an example of the development of a complex of engineering games, a description of business games in the conditions of enterprises and obtaining the result. Our engineering games are based on an innovative task, the integration of educational and quasi-professional activities, the simulation of significant conditions for making innovative decisions, the using of elements of the industrial environment of basic departments, scientific and methodological support, and include means of assessing the innovative potential of future bachelors. On this basis, we conclude that the complex of engineering games is effectively used to form the innovative potential of future bachelors.

Moiseeva I.Yu., Melnikova E.A.
THE FEATURES OF THE FORMULAS OF RUSSIAN AND FRENCH SPEECH ETIQUETTE IN ORAL SPEECH: CONTRASTIVE ASPECT ^{[№ 3 ' 2017]}
The lexical system of the language is an open dynamic system that are most sensitive to changes in the social, political, economic, and spiritual spheres of society, and in this connection it is an object of research not only linguists, but also multidisciplinary works. The system of rules of verbal behavior, the norms of use of language in certain conditions is not so dynamic, but the values, ideas about the national culture of the individual play a major role in the process of its successful socialization into the foreign language environment. As a basic principle of the description of verbal behavior accepts the principle of contrastively developed by I.A. Sternina, which is the most accurate method to detect and describe both common and national characteristics of the communicative behavior of the people. The unit of analysis was the most neutral and most frequent formula of speech etiquette used in situations of abuse and raise awareness in the Russian and French languages. The analysis revealed that the matching in both cultures the communicative signs of speech etiquette when applying, is the model of “you” — “you”. To the national specific communicative signs of the use of etiquette formulas of the appeal in the Russian language are: reference by name and patronymic, contact psychological proxemics, i.e. the absence in the Russian speech of a well-established treatment to the recipient; a gender differentiation of communicants when referring to a single person or multiple people; the leveling of the gender differentiation when addressing a large audience, the predominance of social differentiation.

Melnykova I.N.
QUALITY MANAGEMENT OF SPECIALISTS' TRAINING IN SYSTEM OF DEPARTMENT'S HEAD WORK ^{[№ 2 ' 2013]}
The problems are considered on the basis of theory of analysis and progressive practical experience of heading a department that reflect modifications of HEI development. The experience of effective department functioning as a main scientific-pedagogical structure for providing high-quality training of competitive specialists is examined.

Melnikova T.F., Kashchenko Ye.G., Marchenko V.N., Simonova N.Yu.
THE ESTIMATION OF THE COMPETITIVE CAPACITY OF ENTERPRISES OF BANK SPHERE (BASED ON THE EXAMPLE OF ORENBURG REGION) ^{[№ 8 ' 2011]}
The authors examine definition, essence and estimation of competitive ability. They represented the results of marketing studies of the competitive ability of VTB Bank 24 (privately held company) (Orenburg city).

Melnikova T.F., Kashchenko E.G., Luzhnova N.V., Mikhailova O.P.
THE EFFECTIVENESS OF SOCIAL ADVERTISING ^{[№ 13 ' 2010]}
The paper discusses the definition, nature, history and topics of social advertising. Studied the nature and criteria of the concept of "reklamosposobnost". The analysis of the effectiveness of social advertising based on marketing research.

Melnikova E.N.
REASONS OF LOW EFFICIENCY OF BAKING ENTERPRISES IN RUSSIA ^{[№ 11 ' 2008]}
The article covers indices of the Russian baking enterprises operation characteristics and determines main reasons making for low efficiency of the sector in whole.

^{[№ 5 (app.1) ' 2006]}

Melnikova T.F.
SUPPOSITIONS OF FORMING OF SOCIAL-ORIENTED MARKETING CONCEPTION ^{[№ 5 ' 2006]}
The reasons of social-oriented marketing origin, its differences from classical marketing and approaches to the determination of social0oriented marketing are regarded in this article.