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Melnikova T.F., Kashchenko E.G., Luzhnova N.V., Mikhailova O.P. THE EFFECTIVENESS OF SOCIAL ADVERTISING The paper discusses the definition, nature, history and topics of social advertising. Studied the nature and criteria of the concept of "reklamosposobnost". The analysis of the effectiveness of social advertising based on marketing research. Key words: social advertising, marketing research, communication effectiveness
References:
1. Nikolaishvili G. Social advertising. M.: ASPEKT PRESS, 2008. 170 p.
2. Dmitrieva L.M. Social advertising. M.: UYNITY-Dana, 2009. 272 p.
About this article
Authors: Mihaylova O.P., Melnikova T.F., Kashchenko E.G., Luzhnova N.V.
Year: 2010
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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