2012, № 1 (137)

Kripak E.M., Shatalova T.N., Shepel V.N. ANALYSIS METHODS OF PRODUCT ASSORTMENT POLICY OF PRODUCTION ENTERPRISEThe authors make a comparative analysis of the methods used for optimization of the product choice. Depending on the nature of the information they offered adequate methods, which enable you to determine the main directions of development of individual product groups, identify the priority position of assortment, to assess the effectiveness of its structure and areas for improvement. Key words: assortment policy, ABC — analysis, adapted BCG matrix.

Download

References:

1. Kuzin, B.I., Juriev V.N., Shakhdinarov, G.M. Methods and models of firm's management. — St. Petersburg: Piter, 2007. — 432p.

2. Bagiev, G.L., Organizing entrepreneurial activity. Tutorial/ Edited by professor G.L.Bagiev. -.St. Petersburg: published by SPbSUEF, 2001. 231 p.

3. Savkin, А. А. How to optimize assortment / А.А. Savkin // Finanicial Director. — 2004. -№5.

About this article

Authors: Kripak E.M., Shatalova T.N., Shepel V.N.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru