Kripak E.M., Shatalova T.N., Shepel V.N.
ANALYSIS METHODS OF PRODUCT ASSORTMENT POLICY OF PRODUCTION ENTERPRISE ^{[№ 1 ' 2012]}
The authors make a comparative analysis of the methods used for optimization of the product choice. Depending on the nature of the information they offered adequate methods, which enable you to determine the main directions of development of individual product groups, identify the priority position of assortment, to assess the effectiveness of its structure and areas for improvement.

Kripak Е.М.
METHODS AND MODELS OF SALES STRATEGY FORMATION FOR THE ENTERPRISE ^{[№ 13 ' 2011]}
In this article author analyzes optimal approaches for sales strategy formation for the enterprise. Strategy is based on analysis, prognostication and selection of enterprise's location using mathematical methods and models. An integrated approach which takes into consideration peculiarities of consumer behavior is also suggested.

Kripak E.M.
FORMATION OF EFFECTIVE MARKETING POLICY OF THE ENTERPRISE: METHODS, MODELS, TECHNOLOGIES ^{[№ 13 ' 2011]}
In this article author suggests integrated approach to marketing problem solution which is based on application of quantitative vindication solutions method and information technologies.

Degtyaryova T.D., Kripak E.M.
FORMATION OF THE ASSORTMENT OF OUTPUT PRODUCTION FOR SMALL BUSINESS ENTERPRISES BASED ON THE THEORY OF FUZZY SETS ^{[№ 2 ' 2003]}
Methodology of formation of the assortment of output production for small business enterprises based on the theory of fuzzy sets is suggested. The discovery of perspective nomenclature and structure guarantees an enterprise the formation of the good's core, which will be realized at the market with minimal risk, allows to provide steady work of the enterprise and reach all strategic goals.