Solodilova I.A., Schepelja I.V.
EVALUATIVENESS AND EMOTIVENESS IN THE WORD SEMANTIC ^{[№ 11 ' 2015]}
The article focuses on the disputable problem of correlation between objective and subjective language factors and, in particular, evaluative and emotive categories represented on the level of lexical semantics. Opinions differ due to variable understanding of evaluation and its interplay with emotional attitude expressed by a speaker. The author of the article does not follow the traditional approach on this issue that tends to unite evaluativity, emotionality/emotivity and expressivity into a single connotative block of lexical unit semantics. The given categories have to be defined on the basis of the phenomenon character and the type of information provided by these components. According to this approach evaluativity and emotivity are differentiated as originating respectively to evaluative and emotional human activity that in their turn represent independent systems. In addition pure evaluation with no emotional attitude is based on cognitive functions of human conscience thus having a rational character. Emotions refer to the mental sphere though they are closely connected with pre-, post- and metacognitive evaluative activity. The author concludes that evaluation in language as a result of interpretative conscience activity provides information concerning essential features of the object while emotionally coloured speech informs us about the speaker's emotional attitude. Following this line of reasoning, evaluativity and emotivity as semantic components of a lexical unit differ in information blocks they refer to, i.e. denotative (outlining essential features of the object) and connotative (providing extra information), respectively. Furthermore these two categories with their own semantic status are opposed to expressivity as a category referring not to the content plane but to the expression plane. The article contains a comprehensive review of various points on the issue under study and their critical analysis.

Shepel V.N., Akimov S.S.
METHODS OF DISTINCTION SYMMETRYCAL DISTRIBUTION LAWS (FOR EXAMPLE, THE NORMAL AND THE LOGISTIC DISTRIBUTION LAW) ^{[№ 8 ' 2015]}
One of the basic problems of mathematical statistics — a comprehensive study and analysis of data. This is widely known that the exhaustive characteristic of any data set is the distribution law, which governs the array. There is a fairly large number of different methods for determining the distribution law, relying solely on the data array. At the same time it should be noted that all these methods are only approximate. Also It is worth be noted that some laws of distribution have a fairly similar characteristics, making it difficult to identify them. One of these characteristics is the symmetry. Main purpose of the research — a comparison of methods of identification the symmetric distribution laws. The article considers the four methods of identification the law of probability distribution: criterion of consent by Kolmogorov, coefficient of Kurtosis, assessment Hill and the method relationships. As the laws of distribution was used logistic and normal distribution, most similar symmetrical laws. Researches performed in the laboratory of Chair of Management and Informatics in Technical Systems of Orenburg State University. For obtaining necessary data sets used by the random number generator of the program MathCad 15. To check the was generated distributions 800 (400 obeying the logistics law and 400 — normal; N =  100). For assessment of reliability the parameters of distributions remained unchanged. It was determined that the most powerful method is to criterion by Kolmogorov. Also have been studied various combinations of the proposed methods. In studying combinations shown that the most effective is the use of a pair of criterion by Kolmogorov — a method of relations. All other pairs of methods give a greater percentage of errors.

Mikhailova O.P., Shepel V.N.
MODELS OF THE FORMATION OF BRAND INSTITUTION OF HIGHER EDUCATION: ANALYTICAL REVIEW ^{[№ 4 ' 2015]}
At present higher education institutions to strengthen their competitive position in the regional, national and global education market and a clear positioning in the minds of consumers increasingly using marketing techniques, in particular, the formation of the brand. However, despite the large number of studies in the field of branding, there is still no common terminology, tools, model building brand of the university with the same importance perceived by experts. Formation of the brand of educational institutions is rather complicated, time-consuming and lengthy process. Many researchers, practitioners and experts in the field of marketing and branding created copyrights model of building brands. According to the model E.N. Bogdanov and V.G. Zazykina, managing corporate image of the educational institution takes place by means of the simulation image of its seven components. Model development of branding strategies of educational institutions O.V. Nefedova based on certain attributes, by which is possible to control the minds of consumers. At the heart of the developed N.G. Herman multilevel model for the formation of the brand of the university on the postulate that modern education should not only be a means of learning, because current conditions mean the active formation of the information society; multi-level model of school brand developed based on the modern structure of competencies and reflects the university and the main point of interaction between the brand of the university with its environment. Model B. Shorokhova defines the relationship and feelings of consumers to the brand of the university. Model L. De Chernatoni Dal'Olmo Riley and can be considered the base: on the basis of its domestic marketing practices build advanced models. A more structured model of branding educational institution is the model of the brand attribution R. Ali Choudhury, R. Bennett and C. Suwanee. Analytical comparison of existing models of the formation of brand institution of higher education has shown that the models do not contradict each other and contribute to the improvement of conceptual approaches, enhance their practical relevance.

Shepel V.N., Akimov S.S.
HISTOGRAM METHOD MODERNIZATION TO IDENTIFY BELONGING OF UNKNOWN DATASET TO CERTAIN LAW OF PROBABILITY DISTRIBUTION ^{[№ 9 ' 2014]}
The problem of improving the histogram method to recovering the probability density function from the sample was examined. Estimate coefficients were devised and their critical values were calculated.

Lapina E.A., Shepeleva L.F.
ECOLOGICAL AND BIOMORPHOLOGICAL FEATURES OF GALEGA ORIENTALIS (GALEGA ORIENTALIS LAM.) FIRST YEAR OF INTRODUCTION IN THE MIDDLE TAIGA WESTERN SIBERIA ^{[№ 6 ' 2014]}
The article describes growth and development peculiarities of galega in the first year of introduction in the conditions of the middle taiga of Western Siberia. It is shown that the use of Baikal-EM1 biological agent during seeds inoculation provides better growth and development. The tendency of reducing the acidity of sandy podzolic soils is observed when seeds are sowed under cover peas.

Shepel V.N., Akimov S.S.
THE USING HILL'S ASSESSMENT FOR DISTINGUISHING OF HEAVY — AND EASILY-TO- TAIL LAWS OF PROBABILITY DISTRIBUTION ^{[№ 1 ' 2014]}
The problem of the using Hill's assessment for determining of tail's weight for the purpose recovery of density probability distribution using sampling. The limit index the heavy tail of the easily is distinguished.

Shepel V.N.
PROCEDURE FOR CONSTRUCTION OF SAMPLING ANALOG OF DENSITY FUNCTION ^{[№ 2 ' 2012]}
In paper we consider increasing the degree of formalization of the process of determining the distribution law for a sample of the population. The procedure of determining the empirical density function is given f⁽ⁿ⁾(x).

Kripak E.M., Shatalova T.N., Shepel V.N.
ANALYSIS METHODS OF PRODUCT ASSORTMENT POLICY OF PRODUCTION ENTERPRISE ^{[№ 1 ' 2012]}
The authors make a comparative analysis of the methods used for optimization of the product choice. Depending on the nature of the information they offered adequate methods, which enable you to determine the main directions of development of individual product groups, identify the priority position of assortment, to assess the effectiveness of its structure and areas for improvement.

Shepel V.N.
THE PROCEDURE OF DECISION MAKING IN ECONOMIC AND MATHEMATICAL MODELING ^{[№ 13 ' 2011]}
We consider increasing the degree of formalization of the decision-making process by the decision maker, using economic and mathematical modeling. A rational decision-making process is suggested. We study some of the steps of the proposed procedure.

Shepeleva L.F., Samoilenko Z.A.
PRINCIPALS OF MAPPING AND APPRAISAL OF NATURAL COMPLEXES OF THE OB VALLEY (ON THE EXAMPLE OF KULUMANSKY RESERVE TERRITORY) ^{[№ 4 ' 2007]}
Appraisal and mapping principals of natural complexes as a base for creation of subject resource and appraisal maps and bases of recommendations of conservation and varied using of territories are worked out on the example of Kulumansky Reserve territory (Khanty-Mansiysky autonomous okrug).

^{[№ 12 (app.1) ' 2006]}