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Orenburg State University january 17, 2022   RU/EN
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Kripak E.M., Shatalova T.N., Shepel V.N.
ANALYSIS METHODS OF PRODUCT ASSORTMENT POLICY OF PRODUCTION ENTERPRISE [№ 1 ' 2012]
The authors make a comparative analysis of the methods used for optimization of the product choice. Depending on the nature of the information they offered adequate methods, which enable you to determine the main directions of development of individual product groups, identify the priority position of assortment, to assess the effectiveness of its structure and areas for improvement.

Beljaeva M.A., Buresh O.V., Shatalova T.N.
WORKING OUT OF THE INTEGRATED SYSTEM OF SUPPORT OF DECISION-MAKING ON MANAGEMENT OF PROJECTS IN THE CONDITIONS OF UNCERTAINTY [№ 13 ' 2011]
It was proposed and realized the concept of an integrated decision support system for management of projects, allowing to carry outcomputer support for solution of a wide range of tasksof the project life cycle in conditions of uncertainly, fuzziness and many criteria, based on a synthesis of project management methods, decision theory, systems analysis and technologies of intrllectual information processing.

Shatalova T.N., Usov D.S.
OPTIMIZATION OF FOREIGN FARMING MACHINES IMPORT ON THE CONDITIONS OF LEASE OR FINANCIAL LEASING [№ 9 ' 2008]
In this article the optimal custom regime of machineries import is determined, the analysis of current legislation and existing practice of this custom regime use is made, propositions allowing optimization of use of custom regime of farming machines temporary import with accounting of agricultural production specificity are made.

Shatalova T.N., Serova A.
NATURAL-RESOURCE POTENTIAL IN ECONOMIC SYSTEM OF A REGION [№ 8 ' 2008]
The essence of natural-resource potential with accounting of natural system drawing into regional reproduction process is specified in this article. The great attention is given to the method of systemic analysis using of which allows distinguishing and describing natural-resource system of a region, regarding its structure and more essential components.

Shatalova T.N., Davletbaeva L.F.
MARKETING COMPLEX: COMPARATIVE CHARACTERISTIC OF CONCEPTIONS "4P" AND "4C" [№ 9 ' 2007]
This article is devoted to the analysis of marketing complex from the position of seller-producer (model “4P”) and from position of consumer (model “4C”). Determination of marketing complex, aim of marketing complex, necessity of its quantitative appraisal are given in this work, the example of subelements interaction is given and also communication of marketing components with external environment is given here too.

Shatalova T.N., Yenikeyeva A.G.
THE ECONOMIC ESSENCE OF PRODUCTION POTENTIAL [№ 8 ' 2007]
The presented article considers the issues connected with determination of economic essence of production potential. At consideration of the terms “potential”, “economic potential”, and “production potential” the works of domestic and foreign economists were used. The article pays special attention to determination of the essence of economic potential as a source of national income growth and economic power of a country. The production potential is studied as a structure forming element of economic potential.

Shatalova T.N., Galushko M.V.
INDUSTRIAL INTEGRATION AS A FACTOR OF ENTERPRISE COMPETITIVE POTENTIAL INCREASE [№ 5 ' 2007]
General stages and characteristics of international industrial cooperation which is one of the most widespread forms of international collaboration and external economic activity of industrial enterprises now from the point of view of classic and modern schools of economic theory are regarded in this article.

Shatalova T.N., Elenvarenko A.A.
THEORETICAL ASPECTS AT RESEARCH OF THE CONCEPT "LABOR" FROM THE POSITION OF THE PROCESS AND ECONOMIC RECOURSE [№ 4 ' 2007]
This article is devoted to the research of theoretical essence of the concept “labor” as a process and as an economic recourse. It is emphasized here that these changes are not considered often in economic literature which leads to negative consequences in theory and practice and, especially, in determination of labor resources using effectiveness.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
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