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Krasovskaja E.A., Pchelintseva J.A. SPECIFIC OF DEVELOPMENT OF MARKETING COMPLEX OF CATERING ENTERPRISE IN MODERN CONDITIONS OF MANAGEMENT In the article the comparative analysis is given of existing scientific views on components of marketing - mix of catering enterprises. Some directions are offered of perfection of system of marketing of market offer from a position of the analysis of classification features of process of service on catering enterprises of various types.
About this article
Authors: Krasovskaya E.A., Pchelintseva Yu.A.
Year: 2004
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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