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Tyapuhin A.P., Pchelintseva Y.A. MODERN TENDENCIES OF DEVELOPMENT OF THE MARKET OF PUBLIC CUTERING ESTABLISHMENTS IN THE ORENBURG REGION [№ 5 ' 2005] In the article the basic results are given of social and economic condition analysis, and also the basic laws are revealed and prospects are considered of development of the market of public catering establishments in the Orenburg region in comparison with the average parameters in Russia.
Krasovskaja E.A., Pchelintseva J.A. SPECIFIC OF DEVELOPMENT OF MARKETING COMPLEX OF CATERING ENTERPRISE IN MODERN CONDITIONS OF MANAGEMENT [№ 8 ' 2004] In the article the comparative analysis is given of existing scientific views on components of marketing - mix of catering enterprises. Some directions are offered of perfection of system of marketing of market offer from a position of the analysis of classification features of process of service on catering enterprises of various types.
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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