Krasovskaja E.A., Pchelintseva J.A.
SPECIFIC OF DEVELOPMENT OF MARKETING COMPLEX OF CATERING ENTERPRISE IN MODERN CONDITIONS OF MANAGEMENT ^{[№ 8 ' 2004]}
In the article the comparative analysis is given of existing scientific views on components of marketing - mix of catering enterprises. Some directions are offered of perfection of system of marketing of market offer from a position of the analysis of classification features of process of service on catering enterprises of various types.