September 2026, № 3 (251), pages 59-66

doi: 10.25198/1814-6457-251-59

Duzhnikov S.A. MEDIA PROJECTS AS A MEANS OF SELF‑REALIZATION FOR A FUTURE ADDITIONAL EDUCATION TEACHERCurrently, there is a pressing need to find effective pedagogical tools that will ensure the self‑realization of future teachers of additional education in the context of digital transformation. Media design meets the demands of modern realities, as it provides a creative way to implement professional ideas and goals. The results of domestic and foreign studies prove the effectiveness of media design for promoting a positive image of a university in the regional space, creating platforms and fostering active communication within the student community, coordinating media activity, and developing a general project culture and critical thinking in the process of students selecting media content. The development of media design within the organizational frameworks of centers and laboratories expands students’ opportunities for self‑realization, creates conditions for the discovery of talents, their practical application, and use for socially significant purposes, thereby enabling students to enrich and unlock their personal and professional potential. The organization of media design within an ecosystem opens up new opportunities for the self‑realization of future teachers of additional education. The article presents the experience of implementing a pedagogical technology based on the model “convergent media laboratory → content studio ‘Vibe Media’ → educational process → practice bases,” in which the media project is not the final product of the learning assignment, but a “cultivated” tool for self‑realization. The results of an experiment conducted at the V.A. Bondarenko Orenburg State University are presented, confirming the effectiveness of the technology and the model. Key words: self‑realization, future teacher, additional education, media projects, ecosystem approach, media laboratory.

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About this article

Author: Duzhnikov S.A.

Year: 2026

doi: 10.25198/1814-6457-251-59

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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