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Orenburg State University january 25, 2022   RU/EN
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Kosych D.A., Tretyak L.N.
IMPROVING THE QUALITY OF OPERATIONAL MARKETING ACTIVITIES ON THE BASIS OF THE METHODOLOGY OF FORMATION OF THE PRODUCTION PROGRAM [№ 4 ' 2015]
In the present study, the authors proved the need to improve operational marketing activities through the development of tools and methods to influence the product, price, promotion and distribution. The purpose of research — to improve the operational marketing activities. The object of study — the marketing activities of the refinery. Subject of research — the means and methods of operating marketing activities that allow to develop a method of formation of the production program. The study developed a method of formation of the production program of the enterprise, which is realized by linear programming using spreadsheet Excel Microsoft Office. The technique includes economic and mathematical optimization model, which has a number of restrictions on raw materials, production possibilities, the minimum volume of production and number of employees. Optimization criterion adopted to maximize profits from sales. In developing the methodology used by the authors receiving equalization time series using the moving average with subsequent approximation that allowed us to obtain predicted values of sales in the next period of time (determined by the quality of the approximation model coefficient of determination). Technique of formation of the production program has been tested on the refinery for the production of oils and lubricants for various industries. Predicted values obtained in production volumes for each product, which significantly improve the quality of operational marketing activities of the enterprise in the preparation of a marketing plan for each product. The main advantage provided by the technique is that it can be implemented in any industrial undertaking, and that it does not require specialized software and implemented using spreadsheet Excel Microsoft Office.

Volnov A.S., Tretiak L.N., Gerasimov E.M.
NEW APPROACHES TO PURIFICATION OF THE FULFILLED GASES OF INTERNAL COMBUSTION ENGINES [№ 10 ' 2014]
The patent search showing the direction of world scientific and technical progress on catalytic purification of fulfilled gases of internal combustion engines is carried out. The analysis of essential signs of the devices intended for neutralization (neutralization) of fulfilled gases of an internal combustion engine with use of chemical ways of neutralization is made. Pilot researches are conducted according to efficiency of use of gas reactors on the methanation basis for decrease in concentration of carbon oxide in fulfilled internal combustion engine gases, and also according to efficiency of use of liquid converters for decrease in the main component composition of the fulfilled gases of an internal combustion engine on the domestic cars which haven't been provided with converters.

Tretiak L.N., Kosykh D.A.
ABOUT IMPROVEMENT OF AUTOMOBILE OPERATIONAL MATERIALS QUALITY [№ 10 ' 2014]
In article it is established that for the operational materials made on a prescription basis, the effective instrument of improvement of quality and competitiveness will be application of the functional and cost analysis. It will allow consider object as part of the functions which are carried out by it, to create functional model of object of research, to reveal the most essential functions, thereby to define zones of concentration of useful and harmful expenses which exception will help to increase competitiveness and quality of operational materials.

Volnov A.S., Tretyak L.N.
A SYSTEMATIC APPROACH TO ASSESSING THE IMPACTS OF MOTOR VEHICLES IN OPERATION ON THE ECOLOGY OF CITIES [№ 1 ' 2014]
Requested to review the criteria for evaluating the toxic effects of vehicles on urban air quality in view of factors, including such factors as the composition of the exhaust gas combustion engines, engine oils, motor fuels, products, tire wear and the composition of asphalt pavements. The necessity to conduct toxicity index of vehicles on the ecology of cities, defined methods available operating road transport operators.

Krivorotov V.V., Kalina A.V., Tretyakov V.D.
METHOD OF ESTIMATION OF COMPETITIVE ABILITY OF MANUFACTURING COMPLEX [№ 8 ' 2013]
The paper reasons the actuality of estimation of competitive ability of economic entities on the level of big integrated structures. The new methodic approach to the estimation of competitive ability of manufacturing complex (MC) is offered. The block system of criteria of MC's competitive ability is considered. The basic directions of practical use of the method of estimation of MC's competitive ability in application to its activity management are outlined.

Tretyakova E.A.
ANALYSIS OF NON-CONTEMPORANEOUS RUSSIAN TRANSLATIONS OF "MIDDLEMARCH" (BY G. ELIOT) FROM THE VIEWPOINT OF DISCOMFORT STYLISTICS [№ 11 ' 2012]
The paper is devoted to comparative analysis of two Russian translations of the novel "Middlemarch" by G. Eliot. The purpose of the analysis is to reveal the difference in the two translation strategies and compare the results of their implementation from the reader's perspective. We have analyzed non-contemporaneous translations, which made it possible to study the issues from the diachronic approach. We have also used the basic terminology, principles and methods of discomfort stylistics for proper identification and description of the linguistic phenomena that may result in the reader's misunderstanding of a translated text.

Shchurin K.V., Tretyak L.N., Bondarenko E.V., Volnov A.S.
WAYS REGULATORY IN ENVIRONMENTAL SAFETY OF ROAD TRANSPORT [№ 10 ' 2012]
Road transport is the major source of pollutants, and monitoring of exhaust gases of internal combustion engines is a priority. Using existing standards to control emissions of harmful substances, it is impossible to give an objective assessment of environmental hazard, which causes one or the other car on the environment. A method for quantifying the composition of the exhaust gas engines, and mobile information-measuring system for the implementation of the gravimetric method for the determination of particulate matter (soot).

Tretyak L.N.
PROBLEMS CONTROL OF QUALITY BEER [№ 9 ' 2012]
The need of new control methods introduction of beer quality indicators is shown. Are offered: the expert variant of algorithm of the beer quality assessment on the flavor-aromatic "fingerprints" and on the biological value of ingredient structure; the special algorithm of chemical and analytical support of the new quality standard of the beer, available to factory laboratories, including new methods and means of an assessment of bio-element value of beer and its microbiological safety for the consumer; the algorithm of an assessment of beer quality for consistency control by the third party focused on an assessment of the hygienic characteristic of production.

Tretiyak L.N.
RANGE OF QUALITY AND SAFETY INDICATORS AS A FOOD DRINK BEER [№ 1 ' 2012]
In connection with Russia's entry into WTO and the lack of unified requirements for quality and safety of beer quality and safety the author offered the standard of beer, including four new general indicators of "total standard value of minerals" (ODE, instead MPC), "dose of flavor"; "dose of total toxicity", "content of vitamins and vitamin-like substances."

Tretiyak L.N.
TECHNOLOGY OF BEER PRODUCTION WITH GIVEN FLAVOR PROPERTIES AND REDUCED TOXICOLOGICAL CHARACTERISTICS [№ 4 ' 2011]
A complex of scientific and technological solutions that can be used together or separately in the organization of the technological process of beer production with the desired properties is worked out in this work. Proposed in the paper the technical solutions can serve as a technological tool in the fight with beer drinking.

Tretyak L.N.
THE AUTOMATION OF CONTROL OF THE PROCESS OF THE PRODUCTION OF BEER WITH THE ASSIGNED PROPERTIES [№ 10 ' 2010]
The author represented the fundamentally new diagram of control of the biotechnological process of brewing on the base of the improvement of the principle of net "neuron control", of the including introduction in the structure neuron of feedback loop. The proposed principle of control makes it possible to consecutively draw near the quality of half-finished product, step by step ensuring its approximation to the parameters of the quality of end product, assigned by model.

Tretyak L.N., Gerasimov Е.М.
RUSSIA AND WTO: CRITERIA OF REVISION OF PRINCIPLES FOR REGULATION BEER QUALITY AND SAFETY COEFFICIENTS [№ 9 ' 2009]
The authors analyze rationality of the existing principles for regulation of toxicity and safety of consumption of potentially toxic chemical compounds of beer produce. They give prove for application of "dose" approach and "absorbed dose" criteria by the example of calculation of consumption of "safe doses" of beer produce. They formulate suggestions as to principles of harmonization of brewing standards in WTO and Russia. They offer fundamental definitions for a uniform intergovernmental beer standard.

Tretiak L.N., Gerasimov E.M.
SPECIFICITY OF SELENIUM INFLUENCE ON HUMAN AND ANIMAL’S ORGANISM (WITH REGARD TO THE PROBLEM OF CREATION OF SELENIUMCONTAINING FOOD STUFF) [№ 12 ' 2007]
Review of works about reasonability and possibility of selenium using as biologically active component to food is given in this article. The possibility of selenium deficit liquidation by means of widely use food and gustatory products (bread, drink water, beer) usage, cleaned with organic compounds of selenium is underlined here.

Tretiak L.N., Fedorchenko V.I.
CONTROL OF BEER QUALITY ON THE BASE OF EXPRESS DETERMINATION OF DIACETYL [№ 10 ' 2006]
The method of acetyl express determination in beer, modernized by authors on the base of classical photocolorimetrical method is described in this article. This method allows reducing time and outgoings on test preparation, decreasing of losees of determined matter in comparison with existing types of test preparation. Experimental control of additivity properties of analyzed complicated system is fulfilled here. Express-analysis is realized on the base of method of additions’ series. The results of diacetyl concentration determination in some sorts of beer are given in this work.

Neverov A.N., Tretyakov A.A., Stadnikov A.A.
MICROBIOLOGICAL AND MORPHOFUCTIONAL ASPECTS OF SPOROBACTERIN USING AT TREATMENT CORRECTION OF PUNGENT PLEURAL EMPYEMA [№ 6 ' 2006]
Original model of pungent pleural empyema is worked out in this article. Structural-functional reorganization of tissues forming residual cavity at different types of common and local treatment is studied here. It is established that sporobacterin creates better conditions for realization of adaptive and compensatory opportunities with parenchymatous and stromal elements of lungs and chest wall.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
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Учредитель: Оренбургский государственный университет (ОГУ)
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