Mel
TESTING AS A TOOL OF MOODLE OPEN — SOURCE-LEARNING PLATFORM ^{[№ 3 ' 2020]}
The modern job market sets obligatory requirements for specialists — fluency in the use of digital technologies in professional activities. Today, the use of digital technologies in teaching students in higher education is a requirement of the Federal State Educational Standard. Despite the many forms of organization of the educational process using digital technologies, the main issue remains the form of task control, ensuring the quality of student training and the competitiveness of future graduates in the job market. In this article, we consider the organization of control of the assimilation of material using the virtual learning environment Moodle. During the work we revealed the functions of digital technologies, determined the basic principles and forms of students` knowledge control in the electronic environment, as well as the conditions necessary for the successful development of questions complex. Special attention was paid to testing. We have developed a complex of questions and tasks for testing on the Moodle platform. After testing, we concluded, using digital technologies in education, tests are the most affordable and effective tool for controlling, which gives an opportunity to evaluate and analyze the knowledge level.

Mel’nikova A.Ya., Kirillova I.K., Mel’nikov D.D.
COMPLEX OF ENGINEERING GAMES IN THE FORMATION INNOVATIVE POTENTIAL OF THE FUTURE BACHELOR ^{[№ 3 ' 2019]}
We research a complex of engineering games in the study of the discipline “Material Science and Technology of Structural Materials” and its impact on the formation of innovative potential for future bachelors of the Faculty of Chemistry and Technology in the Bashkir State University. At the beginning of the article, we note that in the last decade the demand for qualified specialists of the innovative type has grown. In this regard, we introduce the concept of professional and personal quality of a bachelor — innovative potential, which includes a combination of innovative knowledge, skills and relationships.
In the higher school, the relevance of the innovative potential of modern engineers is recognized and research to form their competencies are being conducted, but effective methods for its formation have not been identified.
We found that an effective methodology for the formation of innovative potential within the subject “Materials Science and Technology of Construction Materials” is a complex of engineering games, including a cycle of didactic, role-playing and business games. Also, we give an example of the development of a complex of engineering games, a description of business games in the conditions of enterprises and obtaining the result. Our engineering games are based on an innovative task, the integration of educational and quasi-professional activities, the simulation of significant conditions for making innovative decisions, the using of elements of the industrial environment of basic departments, scientific and methodological support, and include means of assessing the innovative potential of future bachelors. On this basis, we conclude that the complex of engineering games is effectively used to form the innovative potential of future bachelors.

Moiseeva I.Yu., Melnikova E.A.
THE FEATURES OF THE FORMULAS OF RUSSIAN AND FRENCH SPEECH ETIQUETTE IN ORAL SPEECH: CONTRASTIVE ASPECT ^{[№ 3 ' 2017]}
The lexical system of the language is an open dynamic system that are most sensitive to changes in the social, political, economic, and spiritual spheres of society, and in this connection it is an object of research not only linguists, but also multidisciplinary works. The system of rules of verbal behavior, the norms of use of language in certain conditions is not so dynamic, but the values, ideas about the national culture of the individual play a major role in the process of its successful socialization into the foreign language environment. As a basic principle of the description of verbal behavior accepts the principle of contrastively developed by I.A. Sternina, which is the most accurate method to detect and describe both common and national characteristics of the communicative behavior of the people. The unit of analysis was the most neutral and most frequent formula of speech etiquette used in situations of abuse and raise awareness in the Russian and French languages. The analysis revealed that the matching in both cultures the communicative signs of speech etiquette when applying, is the model of “you” — “you”. To the national specific communicative signs of the use of etiquette formulas of the appeal in the Russian language are: reference by name and patronymic, contact psychological proxemics, i.e. the absence in the Russian speech of a well-established treatment to the recipient; a gender differentiation of communicants when referring to a single person or multiple people; the leveling of the gender differentiation when addressing a large audience, the predominance of social differentiation.

Akimov A.I., Akimov S.A., Melnikov V.S.
COMPONENTS OF PROCESS OF FORMATION OF REFLEXIVE READINESS OF THE TRAINED EDUCATIONAL ORGANIZATIONS FOR PROFESSIONAL ACTIVITY ^{[№ 9 ' 2015]}
It is necessary to recognize that in modern Russia the economic and socio-political situation represents dynamically changing difficult contradictory phenomenon and process. Unfortunately, it is necessary to recognize that in recent years for the Russian society signs of social and economic and psychological crisis are characteristic. These changes and signs are repeatedly described and investigated that gives us the chance to make the conclusion about the maintenance of the main task of professional education as problems of training of the active identity of the competitive expert. Ability to conscious personal and professional growth and responsibility for results of the professional activity has to become the main competence of this expert. This task fully concerns to graduates of modern higher education institutions of any profile and the direction. Thus the basis of professional education of future expert is made by systematic training on the corresponding disciplines in higher educational institutions. By search of the directions of effective formation at students of readiness for use of educational potential of physical culture in professional activity we consider one of aspects of readiness, namely reflexive readiness. The solution of an objective becomes possible at effective inclusion in process of vocational training of internal activity of future experts in the field of their professional activity. There is necessary a creation within programs of training of students of organizational and pedagogical conditions of formation and development of activity, self-knowledge, self-development, self-improvement and self-realization of the identity of the student. The new reflexive and activity model of process of vocational training of students is for this purpose necessary. The problem of formation of reflexive readiness of the personality is insufficiently worked in pedagogics in the theoretical and methodical plan. Not in a due measure still has the reflexive readiness of students for professional activity investigated specifics, model and conditions of its formation in higher education institutions.

Manaev K.I., Melnikov A.N.
OPTIMIZATION OF ROAD AND CONTAINER FLEET IN THE COLLECTION AND DISPOSAL OF SOLID WASTE ^{[№ 10 ' 2014]}
The problem of the development of infrastructure for collecting and disposal of solid waste. The analysis of the constituent elements of the infrastructure for collecting and disposal of solid waste. Formed by the optimization of the system of collection and disposal of municipal solid municipalities

Melnikov V.A., Purik E.E.
TONAL PROBLEM AS THE BASIS OF TEACHING OF DRAWING ^{[№ 5 ' 2014]}
This article focuses on one of the leading problems of professional art education — professional training of artists, designers, architects — the development of methods of teaching drawing and substantiating the role of tone in the process of studying the laws of graphic literacy. The issue gives the analysis of the role of tonal relationships in classic and modern art. The main purpose is to reveal the laws of the plastic figure and their understanding of different historical periods in order to improve methods of teaching drawing.

Akimov A.I., Мelnikov V.S.
PEDAGOGICAL CONDITIONS OF FORMATION PEDAGOGICAL CULTURE OF HEADS OF SPORTS COLLECTIVES ^{[№ 12 ' 2013]}
In article the main conditions of formation of pedagogical culture of heads of sports collectives in system of increase of professional qualification are considered. Starting position is that realization of pedagogical conditions provides formation of pedagogical culture of the head of sports collective at a certain level.

Akimov A.I., Мelnikov V.S.
COMPONENTS OF FORMATION OF PEDAGOGICAL CULTURE OF SPORTS COLLECTIVES' HEADS ^{[№ 2 ' 2013]}
Main components of structurally functional model of pedagogical culture' formation for sports teams' heads are considered in the article, its functions and the principles of realization are defined. The starting position is that realization of the model provides organization of pedagogical culture for heads of sports teams at a certain level.

Melnykova I.N.
QUALITY MANAGEMENT OF SPECIALISTS' TRAINING IN SYSTEM OF DEPARTMENT'S HEAD WORK ^{[№ 2 ' 2013]}
The problems are considered on the basis of theory of analysis and progressive practical experience of heading a department that reflect modifications of HEI development. The experience of effective department functioning as a main scientific-pedagogical structure for providing high-quality training of competitive specialists is examined.

Poslavskiy A.P., Sorokin V.V., Melnikov A.N., Klishchenko V.P.
STRATEGY OF FORMATION OF ENERGY-EFFITIENT TECHNOLOGY OF RECYCLING OF AUTOMOBILE TYRES ^{[№ 10 ' 2011]}
The present article enlightens the problem of utilizing worn out automotive tires, which are known as high-wear part of the car. It states that currently in Russia does not exist any common method of rational use of recycled materials. Current utilization methods aimed at re-use of components that retain market value, on the aftermarket. With that sufficient part of materials does not find their customer and gets either burned or buried. The author suggests strategy of complex recycling of automotive cars and reinforced rubber components by specialized methods. These methods are defined based on energy efficiency of every method separately and all complex in total.

Melnikova T.F., Kashchenko Ye.G., Marchenko V.N., Simonova N.Yu.
THE ESTIMATION OF THE COMPETITIVE CAPACITY OF ENTERPRISES OF BANK SPHERE (BASED ON THE EXAMPLE OF ORENBURG REGION) ^{[№ 8 ' 2011]}
The authors examine definition, essence and estimation of competitive ability. They represented the results of marketing studies of the competitive ability of VTB Bank 24 (privately held company) (Orenburg city).

Melnikova T.F., Kashchenko E.G., Luzhnova N.V., Mikhailova O.P.
THE EFFECTIVENESS OF SOCIAL ADVERTISING ^{[№ 13 ' 2010]}
The paper discusses the definition, nature, history and topics of social advertising. Studied the nature and criteria of the concept of "reklamosposobnost". The analysis of the effectiveness of social advertising based on marketing research.

Melnikov A.S., Bakieva G.R.
STUDYING OF INFLUENCE OF CULTURAL LIQUID KLEBSORMIDIUM FLACCIDUM (KTZ.) SILVA ET AL. (STREPTOPHYTA) AND TRICHROMUS VARIABILIS (KTZ.) KOMREK ET ANAGNOSTIDIS (CYANOPROCARYOTA) ON CUCUMIS SATIVUS SEEDS GERMINATING ^{[№ 6 ' 2009]}

Melnikova E.N.
REASONS OF LOW EFFICIENCY OF BAKING ENTERPRISES IN RUSSIA ^{[№ 11 ' 2008]}
The article covers indices of the Russian baking enterprises operation characteristics and determines main reasons making for low efficiency of the sector in whole.

Kashin V.V., Melnik O.A.
THE CONFLICT OF POL RIKYER’S INTERPRETATIONS ^{[№ 7 ' 2006]}
Pol Rikyer is one of the most important philosophers of XX century. He founded resumptive philosophy of human existence. Themes, researched by Rukyer, were connected with each other: Volition – Evil – Symbol - Metaphor - Narration – Distinction – Memory. It is hardly imagine modern hermenevtics without his works. His ideas are implanted in our thinking, life and everyday businesses. We are interested in methodology of highly sensitive philosophical interpretation of the philosopher.