Gulenina S.V., Strelets M.Y.
ALTERNATIVE SOCIOPSYCHOLOGICAL APPROACHES TO IDENTIFICATION OF THE PHENOMENON “SOCIAL DECEPTION” ^{[№ 4 ' 2021]}
The article analyzes the phenomena of social disinformation in the context of alternative sociopsychological approaches to their research in the real and virtual space of society.
The focus is on the so-called “fake” messages that block cognitive-oral filters and generate psycho-emotional reactions, phobias, covering significant target groups of the population in the form of “fake epidemics”. The problem lies in the difficulty of identifying the phenomena of social deception (and self-deception) and their effective exposure.
There are two alternative approaches to this problem: the first is associated with the perception of fake messages as “normal” and contributing to the adaptation of recipients to a complex, constantly changing media environment (postmodern concepts of J. Baudrillard, J. Derrida, J.F. Lyotard, etc.).
The second approach is based on traditional cultural values and mechanisms that make it possible to distinguish between the true and false picture of the world, its real and virtual subsystems (I.A. Ilyin, N.A. Berdyaev, L.N. Tolstoy, V.M. Naydysh, D.I. Dubrovsky and others). The authors agree with the second approach, which denies the cultural parity of any modern discourse and affirms the principle of demarcation of the media picture of the world along the line of its true and false content.
Thus, social deception and self-deception tend to be widespread, which is facilitated by: digitalization of all cultural forms and industries; an increase in the volume of virtual media communication (especially for the youth audience); the practice of organizational and bureaucratic use of “portioned” informing of the population, justified by its “unpreparedness” and “benefit to society as a whole.”
The task is to rehabilitate the principle of high-quality, true and timely social information, in order to overcome the crisis of people’s trust in each other and the administrative structure of society that exists in society.
Almost all political, economic and sociocultural experts note that after the pandemic, “the world will become fundamentally different.” The task of the humanities as a whole is to preserve its “human dimension”, which means, to resist attempts to establish social deception and other destructive phenomena in the communicative space of society in our life.

Gulenina S.V., Strelets Yu.Sh.
CULTURE OF SOCIETY AND CULTURE OF ORGANIZATION OF ECONOMIC TYPE ^{[№ 1 ' 2019]}
The object of the research is social culture as an integral system of components, norms and values; the subject is an analogy between the culture of society, its universal parameters and the culture of organization of economic type.
The purpose of the study is to identify the basic “artifacts” of culture, its schemes and constants that are universal, i. e. finding themselves in the organizational culture of an organization, a company, and making possible the comparison of macro and micro levels of sociocultural phenomena.
The methodological basis of the work is the mechanism of analogy and modeling in the context of the hypothesis of a non-random, i.e. fundamental unity of structural and dynamic aspects of the culture of society and organizational culture of an organization of economic type.
The general basis of the research is the philosophy of culture and the psychology of organizational relationships, and heuristically significant conclusions include:
– objectives of the need to consider the organizational aspects of economic development in the context of the culture of society as a whole;
– recommendation for researchers of the organizational culture to take into account both the objective and the subjective aspects of organizational relationships, i. e. not only “pragmatics of action”, but also cultural attitudes of workers.
Thus, the comparison of “two cultures” at macro and micro levels is heuristically useful and sheds light on their specific content.

Gulenina S.V.
ORGANIZATIONAL MODELLING IN ASPECT OF SOCIAL AND PSYCHOLOGICAL RESEARCHES ^{[№ 1 ' 2015]}
The modern world is marked by the term "age of the organization" that must be considered studying not only the public, but also the individual psychological mechanisms of human relationships. Through involvement in organizational communication individual constitutes him-self both as a member of a certain socio-economic type society and as a unique subject, solving two problems: 1) what can (want or should) he sacrifice for the sake of the organization; 2) what is he entitled to (want and should) expect from the organization in terms of his needs and goals. In organizational psychology definitely wins subjective approach: the existential center of social life is the individual who gives in the organization in exchange for the implementation of its "self" in society. Hence are the problems of organizational modeling: a) objective and subjective identification of the organizational environment according to human resource, industrial, financial and marketing, organizational and cultural units; b) construction of models on the strategy and organization structure, information systems and technology, human resources and leadership; c) finding the optimum ratio in centralization and decentralization, in the extent and level of organization relationships formality. Modern "design of the organizational structure" requires a horizontal ("flat", or network) structure plan of power interactions, focused on democratization as an internal problem and on the market as an external strategy. Meanwhile, our society is oversaturated with autocratic organizations, with the workers behavior formalization and the reduction of their psychological comfort. In the focus of management there are macro, meso and micro levels of communication that correspond to the basic psychological modalities of the individual existence in the field of organizational and imperious influence ("should", "desirable" and "possible"). Objectives of organizational psychology specifically are reduced to a) the identification of the psychological barriers to stable functioning and innovative transformations of organization; b) the creation of a "psychological readiness" to break down traditional stereotypes of organization development and c) the identification of the subject-systemic nature of organizational relations of modern type.

Gulenina S.V.
AXIOLOGICAL ASPECTS OF PSYCHOLOGY OF WORKER SELF-DETERMINATION IN AN ORGANIZATION ^{[№ 2 ' 2011]}
In article important aspects of economic self-determination of the person in the organizations, its social and psychological content are considered. The author reveals the essence of the organization and human behavior in the light of the basic psychological modalities and orientations of valuable type. Mechanisms and phenomenon of management and submission, methods and forms of development of effective organizational culture are analyzed.

Gulenina S.V., Strelets Yu.Sh.
FRIEDRICH NITZSCHE ABOUT METAPHYSICAL AND PSYCHOLOGICAL LEVELS OF VOLITION TO THE POWER ^{[№ 7 ' 2006]}
Key aspects of F. Nitzsche philosophy: "lives" as volition to the power, self-determination of a person in social and individual history, are researched in this article. Distinguishing of Christian and Nitzsche’s treatments of semantic and vital person’s searches in theoretical schematics of cruciform and parallel correlation of metaphysical and psychological levels of person existence, is presented here. "Power" as the reality and the concept, characterized its vital-ontological bases and concrete-individual opportunities of realization in the historical measuring, is in the center of attention.