August 2021, № 4 (232), pages 104-109

doi: 10.25198/1814-6457-232-104

Gulenina S.V., Strelets M.Y. ALTERNATIVE SOCIOPSYCHOLOGICAL APPROACHES TO IDENTIFICATION OF THE PHENOMENON “SOCIAL DECEPTION”The article analyzes the phenomena of social disinformation in the context of alternative sociopsychological approaches to their research in the real and virtual space of society.
The focus is on the so-called “fake” messages that block cognitive-oral filters and generate psycho-emotional reactions, phobias, covering significant target groups of the population in the form of “fake epidemics”. The problem lies in the difficulty of identifying the phenomena of social deception (and self-deception) and their effective exposure.
There are two alternative approaches to this problem: the first is associated with the perception of fake messages as “normal” and contributing to the adaptation of recipients to a complex, constantly changing media environment (postmodern concepts of J. Baudrillard, J. Derrida, J.F. Lyotard, etc.).
The second approach is based on traditional cultural values and mechanisms that make it possible to distinguish between the true and false picture of the world, its real and virtual subsystems (I.A. Ilyin, N.A. Berdyaev, L.N. Tolstoy, V.M. Naydysh, D.I. Dubrovsky and others). The authors agree with the second approach, which denies the cultural parity of any modern discourse and affirms the principle of demarcation of the media picture of the world along the line of its true and false content.
Thus, social deception and self-deception tend to be widespread, which is facilitated by: digitalization of all cultural forms and industries; an increase in the volume of virtual media communication (especially for the youth audience); the practice of organizational and bureaucratic use of “portioned” informing of the population, justified by its “unpreparedness” and “benefit to society as a whole.”
The task is to rehabilitate the principle of high-quality, true and timely social information, in order to overcome the crisis of people’s trust in each other and the administrative structure of society that exists in society.
Almost all political, economic and sociocultural experts note that after the pandemic, “the world will become fundamentally different.” The task of the humanities as a whole is to preserve its “human dimension”, which means, to resist attempts to establish social deception and other destructive phenomena in the communicative space of society in our life. Key words: social deception, self-deception, virtual communication, personality self-presentation, trust, communicative and moral safety.

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About this article

Authors: Gulenina S.V., Strelets M.Yu.

Year: 2021

doi: 10.25198/1814-6457-232-104

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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