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2012, № 1 (137)



Kripak E.M., Shatalova T.N., Shepel V.N. ANALYSIS METHODS OF PRODUCT ASSORTMENT POLICY OF PRODUCTION ENTERPRISEThe authors make a comparative analysis of the methods used for optimization of the product choice. Depending on the nature of the information they offered adequate methods, which enable you to determine the main directions of development of individual product groups, identify the priority position of assortment, to assess the effectiveness of its structure and areas for improvement. Key words: assortment policy, ABC — analysis, adapted BCG matrix.

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References:

1. Kuzin, B.I., Juriev V.N., Shakhdinarov, G.M. Methods and models of firm's management. — St. Petersburg: Piter, 2007. — 432p.

2. Bagiev, G.L., Organizing entrepreneurial activity. Tutorial/ Edited by professor G.L.Bagiev. -.St. Petersburg: published by SPbSUEF, 2001. 231 p.

3. Savkin, А. А. How to optimize assortment / А.А. Savkin // Finanicial Director. — 2004. -№5.


About this article

Authors: Kripak E.M., Shatalova T.N., Shepel V.N.

Year: 2012


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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