2011, № 8

Monastyrskaya G.M. CONFIDENCE AS THE FACTOR OF THE COMPETITIVE ABILITY OF BANKThe author investigated the role of the confidence of the clients of bank in the development of bank business, the guarantee of competitive ability of bank, determined the factors, which cause the degree of the confidence of bank clients. Key words: confidence, competition, the factors of confidence, the reputation of bank, the openness of bank, brand, attitude to the services, the selection of bank.

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About this article

Author: Monastyrskaya G.M.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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