February 2026, № 1 (249), pages 89-98

doi: 10.25198/1814-6457-249-89

Putintseva T.A., Rakhimova S.D. SPECIFICITY OF RESEARCH ACTIVITIES OF FUTURE GRAPHIC DESIGNERS IN THE DESIGN OF MUSEUM SOUVENIRSInnovation is a key value in design education. In practice, educational projects are often generic, situational, and fragmented, without exploring holistic stylistics and audience demands, traditional cultural heritage, and contemporary visual language. There is a pressing need for a systematic approach to student research to achieve a high degree of project originality. This study draws on the authors' experience conducting research with future graphic designers at Orenburg State University, focusing on the design of museum souvenirs, taking into account a cultural and ecological approach to design. The pre-project research focuses on how museums, through the lens of design, convey their core values, adapt complex cultural heritage to the contemporary context, and build a strong emotional connection with visitors, transforming them from one-time visitors into loyal users. Historical analysis has shown that the evolution of museum souvenir design has evolved from singular sacred objects to its current state, where souvenirs become a key element of cultural branding. A comparative analysis of design codes from leading international and Russian museums of various specialties allowed us not only to identify the unique features of museum souvenir lines but also to identify common current trends in this dynamic field. The study theoretically substantiated that students' pre-project research contributes to the innovative, creative nature of projects. A sequence of pre-project research stages for future graphic designers was developed and the content of these stages was revealed. The key visual components of museum souvenirs, which shape their artistic image and functionality, were identified and analyzed. These components include color palettes, graphic and typographic features, compositional solutions, choice of materials and technologies, and ergonomic qualities. This will allow us to develop a graphic language for modern museum souvenirs in the form of coherent identity systems and design codes.Key words: design education, research activities, graphic design, diploma design, design of souvenirs, museum souvenirs, cultural code, tourism branding, museum.

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About this article

Authors: Putintseva T.A., Rahimova S.D.

Year: 2026

doi: 10.25198/1814-6457-249-89

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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