October 2020, № 5 (228), pages 107-113

doi: 10.25198/1814-6457-228-107

Kuznetsov В.В., Averyanova Е.В., Vorobyov В.К., Kostyuk D.D. TO THE ISSUE OF FORMATION OF CORPORATE CULTURE OF FUTURE BUILDERSIn the context of growing competition, construction companies consider corporate culture to be the most important way to increase the efficiency of design and production teams, the key to strengthening partnerships and creating an attractive business image. The basis for the formation of the corporate culture of future builders begins in the university, where students assign the basic professional value category to the construction industry, leading ideas and principles of norms and models of activity. The basic document defining the corporate culture of the industry is voluntarily the builder’s professional and ethical code, adopted by the All-Russian Intersectoral Association of Employers “Russian Union of Builders.” The goal of the study was to find means to increase the level of formation of corporate culture of a graduate of the university in the direction of “Construction” based on the study of components and models of corporate culture of leading enterprises in the construction industry of the region. A cluster analysis of companies and a questionnaire of successful employees of LLC NPP Promtekhnologia, Orenburg and LLC Akropolis, Kumertau were carried out. Based on the data obtained for students of construction areas of the Kumertau branch of the OGU and Orenburg State University, cases with tasks aimed at forming a corporate culture were developed, business trainings were held. The diagnostic results revealed a correlation of the main positions of the corporate culture of students - future builders and regional employers.Key words: corporate culture, corporate ethics, employer, student.

Download

References:

1. Abadzhyan S.A. Corporate culture: an instrument of effective activity of companies and their business reputation/Abadzhyan S.A., Tramova D.A.//Alley of Science. — 2018. T. 2. — No. 4 ( 20) .- S. 585-589.

2. Nenakhova A.A. Corporate culture as a factor in the effective development of the organization/A.A. Nenakhova, A.A. Skenderova//Alley of Science. 2018. T. 2.- NO. 4 ( 20). — S. 590-594.

3. Glazkova S. Specifics of the corporate culture of a construction company/S. Glazkova//Construction and real estate. 2001. – № 2. URL: https://nestor.minsk.by/sn/2001/02/sn10217.html.

4. Kolmykova, M. Features of the organizational culture of a construction enterprise/M. Kolmykova//Knowledge. Understanding. Ability. 2010.- NO. 3. — S. 236-232

5. Roman D.A. The role of organizational culture in increasing the innovative activity of the organization of the construction industry/D.A. Roman, H.M. Gumba//Economics and entrepreneurship. 2016.- NO. 4-2 ( 69). — S. 405-407.

6. Kuznetsov, V.V. Corporate education. Development Strategy ./V.V. Kuznetsov, E.S. Sakharchuk. Moscow, Press. 2019. — 143 p. ISBN 978-5-4365-4553-0/

7. Kilimova L.V. Specifics of professional socialization of students of construction areas of training in the educational space/Kilimova L.V.//News of Southwestern State University. Series: Economics. Sociology. Management. 2017. T. 7. — No. 1 ( 22 ) .- S. 175-182.

8. Podchalimov M.M. Pedagogical support for the professional and personal growth of a graduate of the construction profile in the process of preparation for social and professional adaptation/M.M. Podchalimov//Pedagogical search. 2017.- NO. 9. — S. 74-79.

9. Paslenov A.I. Theoretical and methodological foundations of the process of managing the corporate culture of the student group//Higher education of Russia. — 2008. — No. 6 . — S. 95 — 105.

10. Reznik S.D. Employers and students: on ways to develop the competitiveness of students/S.D. Reznik, A.A. Sochilova//University Administration: practice and analysis. — 2010. — No. 3 ( 67). — S. 70 — 76.

About this article

Authors: Kuznetsov V.V., Averyanova E.V., Vorobyev V.K., Kostyuk D.D.

Year: 2020

doi: 10.25198/1814-6457-228-107

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru