Kuznetsov В.В., Averyanova Е.В., Vorobyov В.К., Kostyuk D.D.
TO THE ISSUE OF FORMATION OF CORPORATE CULTURE OF FUTURE BUILDERS ^{[№ 5 ' 2020]}
In the context of growing competition, construction companies consider corporate culture to be the most important way to increase the efficiency of design and production teams, the key to strengthening partnerships and creating an attractive business image. The basis for the formation of the corporate culture of future builders begins in the university, where students assign the basic professional value category to the construction industry, leading ideas and principles of norms and models of activity. The basic document defining the corporate culture of the industry is voluntarily the builder’s professional and ethical code, adopted by the All-Russian Intersectoral Association of Employers “Russian Union of Builders.” The goal of the study was to find means to increase the level of formation of corporate culture of a graduate of the university in the direction of “Construction” based on the study of components and models of corporate culture of leading enterprises in the construction industry of the region. A cluster analysis of companies and a questionnaire of successful employees of LLC NPP Promtekhnologia, Orenburg and LLC Akropolis, Kumertau were carried out. Based on the data obtained for students of construction areas of the Kumertau branch of the OGU and Orenburg State University, cases with tasks aimed at forming a corporate culture were developed, business trainings were held. The diagnostic results revealed a correlation of the main positions of the corporate culture of students - future builders and regional employers.