November 2015, № 11 (186)

Perekhodko I.V. LEXICAL AND STYLISTIC MEANS SERVING TO REALIZATION OF THE PERSUASIVE FUNCTION IN FRENCH POLYTICAL DISCOURSEThe lexical stylistic means serving to realization of the persuasive function in French political discourse are under-explored province of linguistics. This inquiry helps to single out the most efficient ways to influence listeners; it also reveals national peculiarities of the ways of natural language argumentation modeling and persuasion. Examination of persuasive lexical stylistic means of French political discourse through heuristic-systematic model of Shelly Chaiken makes possible to differentiate between linguistic means of argumentation — i. e. the means appealing to intellect and logic, and means for persuasion via emotional appeal. The study also found that means of argumentation include sociopolitical vocabulary and terms, while means of emotional persuasion comprise lexical means (idioms, euphemisms, words with emotional charge, set phrases), stylistic devices (metaphor, epithet, comparison, hyperbole, litotes, personification) and figures of speech (rhetorical question, gradation, anaphora, epiphora,reiteration). Consequently, the ways of natural language argumentation modeling and persuasion are revealed in terms of the lexical stylistic persuasive means of French political discourse; it enables to select adequate translation transformation intended to ensure not only close translation but also reproduction of the speaker's emotional charge.Key words: political discourse, persuasive function, political communication, lexical means, stylistic means.

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About this article

Author: Perehodko I.V.

Year: 2015

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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