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November 2015, № 11 (186)

Lasica L.A. LINGUISTIC AND STRUCTURAL FEATURES OF FOREIGN LANGUAGE ERGONIMS OF ORENBURGAt modern stage of Russian economy new companies, shops and beauty salons, travel agencies and insurance companies appear everywhere. Diverse urban objects receive individual proper names — ergonims. In recent years there has been rapid increase in the number of foreign-language names in the streets of Russian cities. Orenburg is not the exception, since a large number of companies are named with foreign words. Foreign-language ergonims are the sphere which forms the culture of thinking of the new generation. Ergonims of foreign origin have complex semantics and structure that make the process of their perception and use for Russian-speaking individuals difficult. These factors contribute to the need of a multifaceted study of this language material in order to identify the reasons for the choice of foreign-language words and to work out practical recommendations on their use for the nomination of infrastructure of the city. This article presents the results of the analysis of Orenburg's foreign language ergonimy. Classification of source-languages, found that english words names written in the Latin alphabet show the highest prevalence. The study of their structural features showed that the most common are one-component (consisting of one word) and two-component (including two words) ergonims. The analysis of word-formation characteristics of foreign-language names allowed to establish five word-formation types: lexical, syntactic, morphological, word-formation and graphic, the most common of which are lexical and syntactic. Based on these data, the author gives practical advice for a successful ergonimy. Choosing a foreign name, use a foreign language lexical means giving preference to English one. Ergonim should be one-component or two-component, multi-component names should be avoided. Ergonims should be naturally uttered, harmonious, beautiful and easy to remember.Key words: ergonimy, foreign language ergonim, the type of derivation, source-language.


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About this article

Author: Lasitsa L.A.

Year: 2015

Sergey Aleksandrovich

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