december 22, 2024

RU/EN

Headings of Vestnik

November 2015, № 11 (186)

Mosienko L.V. REGIONAL CULTURE-SPECIFIC TERMINOLOGIES AS A MODE OF IMAGE BUILDING OF ORENBURG'S DISTRICT Positive image building of district allows to present it in the local and international grounds, to put into force social and economic objects. Social science, social psychology, Economics investigate this question. But we don't have aggregate picture of linguistic aspects of data on district. It is introduces term "image building of district" perceived as settled and recurred to the memory of an individual or a group of people system of emotional and rational conceptions about peculiarity of district. It's proved that regional culture-specific terminologies are a unit of information about the district. Regional culture-specific items are single-valued words and phrases without convertible terms, signifier concepts and items appropriate for residents of one or another district. These concepts are related to historical, geographical, social and political existence's factors of inhabitants. Data are given about analysis of articles from official website of municipal administration of Orenburg allows to find out culture-specific terminologies of social and political practice and of cultural events of district. However, historical and territorial culture-bound terms are also important for creation of relevant state of mind of fund clients, business partners and tourists. We use books about Orenburg Oblast for definition of foregoing terms from viewpoint of French authors. It's reported that native-speakers pay great attention to geographical and ethnographical items pointing out correct geographic location, resource endowment, avenue for trade and cultural exchange. Also the article gives a detailed analysis of French local press wherein ethnographical culture-specific terminologies relating to material and spiritual values are uppermost. In consequence of analysis, classification of social and political, historical, geographical and ethnographical concepts was developed. In the summary to the survey results of Russian and French mines, the following conclusions are drawn that image building of district form on the ground of classification of regional culture-specific items, that have an impact on social and economic regional evolution, increase marketability of district in the matter of international co-operation, of attracting investment and of travel business development. Key words: image building of district, identification, classification of regional culture-bound term, regional culture-specific terminologies as a unit of information about the district, regional culture-specific items.

Download

References:

1. Aksenova G.N. Yazyk, kultura i bytijnaya kartina mira [Language, culture and existential worldview]. Ufa, goskomizdat, 1990. 167 p

2. Alekseeva I.S. Vvedenie v perevodovedenie [Introduction to Translation Studies and Interpreting]. Moscow, "Academy", 2006. 352 p.

3. Ahmanova O.S. Slovar lingvisticheskih terminov [Dictionary of linguistic terms]. Moscow, Stereotype Pabl., 2014. 576 p.

4. Barhudarov L.S. Yazyk I perevod [Language and interpretation]. Moscow,International intercourse Pabl., 1975. 240 p.

5. Bolshoj tolkovyj slovar russkogo yazyka [Great dictionary of Russian language]. Under the editorship of S.A. Kuznecova. Spb., Norint Pabl., 1998. 1536 p.

6. Vasyukova I.A. Slovar inostrannyh slov.[Dictionary of foreign terms]. Moscow, AST-PRESS Pabl., 1998. 640 p.

7. Vereshchagin E.M. Yazyk I kultura: tri lingvostranovedcheskie koncepcii: leksicheskogo fona, rechepovedencheskih taktik i sapientemy Moscow, 2005. 1038 p.

8. Vlahov S. I. Neperevodimoe v perevode [Uninterpretable in the translation]. Moscow, Valent Pabl., 2009. 360 p.

9. Gavra D. P. Vneshnij imidzh gosudarstva: ponimanie, kategorii I strukturnye modeli//Imidzh gosudarstva /regiona: sovremennye podhody: novye idei v teorii I praktike kommunikacii [Image building of country]. Spb., Roza Mira Pabl., 2009. pp. 3-17

10. Gavra D.P. Constitution model of image buiiding of country or district Trudy sankt-peterburgskaya shkola piara i reklamy "ot teorii k praktike" [Sankt-Petersburg school of PR and marketing "Bedside approach"]. — Spb., Roza Mira Pabl, 2006. pp. 24-43

11. Druon M., Kessel J. Rossijskie korni [Russian origins]. Orenburg, Dimur Pabl., 2008. 244 p.

12. Panasyuk A. U. Imidzh.Ehnciklopedicheskij slovar [Image. Encyclopedia]. Moscow, RIPOL classic Pabl., 2007. 768 p.

13. Kabakchi V.V. Praktika angloyazychnoj mezhkulturnoj kommunikacii [Practice of English-Language intercultural communication]. Spb., Alliance Pabl., 2001. 480 p.

14. Markovina I.U. Kultura I tekst. Vvedenie v lakunologiyu: uchebnoe posobie [Culture and text. Introduction to lacunology — textbook ]. Moscow, Media Pabl., 2008.144 p.

15. Markoni, D. PR: complete guide / D. Markoni. — M. : Vershina, 2006. — 256 p.

16. Mosienko L.V. Linguoculturological problem of classification of culture-specific terminologies. Vestnik orenburgskogo gosudarstvennogo universiteta [Newsletter of OSU]. 2005, no11, pp.155–161

17. New Encyclopedia. Moscow, RIPOL classic Pabl., 2004. 1456 p.

18. Psychology. Dictionary. Moscow, Politizdat Pabl., 1990. 494 p.

19. Tomahin G.D. Culture-specific terminologies in language and culture. Inostrannye yazyki v shkole [Language learning course at school]. 1997, no 3, 13 p.

20. Ushakov D.N. Bolshoj tolkovyj slovar russkogo yazyka [The Explanatory Dictionary of the Russian Language]. Moscow, Astrel Pabl., 2004. 1280 p.

21. Kuppffer, A.Th. Voyage dans l'Oural / A.Th. Kuppffer. — P.: Firmin Didot, — 1833. — 428 p.

22. Meyendorf, M. Voyage d'Orenbourg а Boukhara, fait en 1820: а travers les steppes qui s'йtendent а l'est de la mer d'Aral et au-delа de l'ancien Jaxartes / M. Meyendorf. — Р.: Librairie Orientale de Dondey-Duprй pиre et fils, — 1826. — 508 p.

About this article

Author: Mosienko L.V.

Year: 2015

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru