2014, № 5 (166)

Mazurina T.A. TRADEMARK AS TO THE IDENTITY OF THE BRANDThe article sets out the key role of the trademark in the formation of the brand identity as a fundamental element of the system of identification of the country in the global communication space. The most important quality criteria trademarks, and promote their information and novelty in the context of the preservation of cultural traditions.Key words: brand, branding, trademark, logo design, identity, information, communication.

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About this article

Author: Mazurina T.A.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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