Mazurina T.A.
TRADEMARK AS TO THE IDENTITY OF THE BRAND ^{[№ 5 ' 2014]}
The article sets out the key role of the trademark in the formation of the brand identity as a fundamental element of the system of identification of the country in the global communication space. The most important quality criteria trademarks, and promote their information and novelty in the context of the preservation of cultural traditions.

Mazurina T.A.
SEMIOTIC ORIGINS OF MODERN TRADEMARKS ^{[№ 9 ' 2011]}
The article identifies the most important predecessors of trademarks, presents their classification on the basis of comparative analysis. It considers the basic semiotic traditions of the trademark predecessors which have a key influence on contemporary design of graphic trademarks and thereby increase the level of their information and innovation in the context of preserving cultural traditions.

^{[№ 9 (app.1) ' 2005]}

T.A. Mazurina
THE SYMBOL OF ORENBURG CITY AS THE TOTALITY OF HISTORICAL AND MODERN FEATURES. ^{[№ 1 ' 2003]}
"Design" - in translation from English - "project", "modeling". The man is a designer in the House where he lives. The necessity to offer the new visual language, reflecting the peculiarities of socio-cultural environment; to problematize the existing situation and to show the new way of the other forming came to a head. To open, research and systematize the symbol bearers of Orenburg region, to pick out those "grains" which will be able to give life to the modern style forming; to work out the sense and compositional model of the symbol of Orenburg City as the main element of visual communications of region - all this is considered in this article.