2011, № 4

Ivanova Z.I., Kofanov A.V., Elenev K.S. BRAND DEVELOPMENT MSSU AS A WAY TO DIVERSIFY THE CORPORATE CULTURE OF THE CONSTRUCTION OF HIGH SCHOOLIn the article is based on materials of concrete case studies of corporate subcultures and auditing brand MSSU. The development of the university program NIU and objectives of branding required to carefully study the shared values and the higher education community to analyze their relevance to the contemporary stage of development of the university.Key words: brand university, corporate culture construction of high school, university community, the types of corporate culture, the preferred corporate culture, diversification of the corporate culture of innovation, case studies of corporate culture.

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References:

1. Cameron, K., Quinn R. Diagnosing and changing organizational culture. / / K. Cameron, R. Quinn — St.: "Peter", 2001.

2. Spirin, NA Formation of a brand of higher education (as an example of the Ural Academy of Public Administration) with the theory of "4D Branding: a practical aspect / / Scientific Bulletin of the Ural Academy of Public Administration. Issue № 4 (5) December 2008 / / Access mode: http://vestnik.uapa.ru/issue/2008/04/14/.

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About this article

Authors: Ivanova Z.I., Kofanov A.V., Elenev K.S.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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