Ivanova Z.I., Kofanov A.V., Elenev K.S.
BRAND DEVELOPMENT MSSU AS A WAY TO DIVERSIFY THE CORPORATE CULTURE OF THE CONSTRUCTION OF HIGH SCHOOL ^{[№ 4 ' 2011]}
In the article is based on materials of concrete case studies of corporate subcultures and auditing brand MSSU. The development of the university program NIU and objectives of branding required to carefully study the shared values and the higher education community to analyze their relevance to the contemporary stage of development of the university.

Ivanova Z.I., Kofanov A.B.
THE CAREER EXPECTATIONS OF THE GRADUATE OF VUZ OF 2010 AS A FACTOR AMPLIFYING PRESSURE ON THE RUSSIAN LABOR MARKET ^{[№ 10 ' 2010]}
In the basis of article there are the materials of concrete sociological studies of career expectations and demands, connected with after graduate job-searching of the graduates of the Moscow State Construction University of 2010. The authors focused attention, that under the conditions of financial crisis the demands of future young specialists to obtain highly-paid and prestigious work with the profession became obsolete and over some period of time can negatively influence the market behavior for labor, especially in the office segment.