Ivanova Z.I., Kofanov A.V., Elenev K.S.
BRAND DEVELOPMENT MSSU AS A WAY TO DIVERSIFY THE CORPORATE CULTURE OF THE CONSTRUCTION OF HIGH SCHOOL ^{[№ 4 ' 2011]}
In the article is based on materials of concrete case studies of corporate subcultures and auditing brand MSSU. The development of the university program NIU and objectives of branding required to carefully study the shared values and the higher education community to analyze their relevance to the contemporary stage of development of the university.