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Vostrikova M.P. TECHNIQUE OF MANAGEMENT OF REGIONAL MARKETING FOR INCREASE OF INVESTMENT APPEAL OF REGION In the clause the technique of management is offered by regional marketing on the basis of matrix positioning region which will help to systematize problem situations on the basis of valuable reference points of development of a region from the point of view of his investment appeal and to develop concrete projects in view of results of portfolio analysis of production of a region and recommendations in the field of an investment and price policy.
About this article
Author: Vostrikova M.P.
Year: 2004
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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