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Vostrikova M.P. TECHNIQUE OF MANAGEMENT OF REGIONAL MARKETING FOR INCREASE OF INVESTMENT APPEAL OF REGION [№ 8 ' 2004] In the clause the technique of management is offered by regional marketing on the basis of matrix positioning region which will help to systematize problem situations on the basis of valuable reference points of development of a region from the point of view of his investment appeal and to develop concrete projects in view of results of portfolio analysis of production of a region and recommendations in the field of an investment and price policy.
P.V. Medvedev, P.M. Vostrikova, A.S. Stepanov THE PRODUCTS MARKETING ANALYSES OF HIGHER BIOLOGICAL VALUE. [№ 1 ' 2003] On the base of questionnaire the deficit of output products in biological value is defined. The technology is offered. It allows to increase the value of food products. The analyses of competition has Shown that the developed product according to the cost and quality excel the present analogs.
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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