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Bueva I.I., Bueva V.V. SOCIAL SUPPOSITIONS TO THE FORMATION OF THE CORPORATIVE CULTURE PHENOMENONCharacteristics of modern society are regarded in this article. The special attention is given to the analysis of globalization tendencies, integration, importance of culture and corporationism as universal social phenomena became the sources of corporative culture which inherit their features: axiologicality, humanisty, multifunctionality, polystucturality, integravity, dynamicity, universality.Key words: corporative culture, corporationism, culture, corporative ethics, values, globalization, integration.
References:
1. Berdyaev, N.A. The sense of history / N.A. Berdyaev. – Moscow: Mysl, 1990.
2. Kapitonov, E.A., Corporative Culture: Theory and Practice / A.A. Kapitonov, G.P.Zinchenko, A.Е. Kapitonov. M.: Izd.-vo Alfa-Press 2005.
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4. Hall, E.T. Beyond Culture / E.T. Hall. – Garden City: Anchor Books, 1977.
About this article
Authors: Bueva I.I., Bueva V.V.
Year: 2010
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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