Zverkova T.N.
CUSTOMER ORIENTATION AS PREREQUISITE IMPROVEMENT RETAIL BANKING ^{[№ 13 ' 2012]}
Investigated the lack of comprehensive theoretical developments on the issue klientoorientrovannosti in regional commercial banks. The necessity of the restructuring and transformation of the model of the banking business in the region. Directions of customer-centric strategies that may influence the formation of an environment with a high level of service in banking.

Zverkova T.N.
RATINGS OF BANK BRANCHES ^{[№ 13 ' 2010]}
In the article features the analysis of bank branches, analyzed, and suggested approaches to justifying the use of complex-rated activities of branches.

Zverkova T.N., Zverkov A.I.
STATUS OF REGIONAL BANKS: QUESTIONS OF INSTITUTIONAL APPROACH USE ^{[№ 9 ' 2008]}
Specificity of regional bank activity is shown in this article and also their relation with regional economy is indicated here. Preconditions which are necessary for institutional approach use to establishment of regional banks status are determined and also conditions necessary for its realization are formed in this work.

Zverkova T.N.
ORENBURG CITY PUBLIC BANK: MISSING PAGES AND UNLEARNED LESSONS ^{[№ 10 ' 2007]}
Mechanism and specificity of pre-revolutionary city public banks activity are researched in this article and their relations with regional economy are marked here. Prerequisites necessary for effective functioning of regional bank business of modern Russia are determined here. The conclusion of necessity of city public banks experience using for determination of modern regional bank status, its wording in Russian legislation is made in this work.