Kolomiets G.G., Voropaeva Y.P.
ETHICS OF HUMAN DIGNITY: NEW TIME ^{[№ 3 ' 2015]}
The ethics of human dignity seems a bare issue of our time. The article gives a reinterpretation of ethical category of "human dignity" in moral philosophy of new time and in the seventeenth and eighteenth centuries, the main trend of this philosophy is the theoretical justification of ascent of human dignity, considered in antitheses of ethical rationalism, substantial pantheism, empiricism, sentimentalism, refined selfishness, altruistic naturalism, transcendentalism. The article notes that in the modern philosophy a human dignity is understood in the context of responsible implementation of human creativity, which is aimed to benefit of human existence, to the development of civilization and cultural processes, generic human identity, awareness of personal significance. There are Descarte's moral philosophy of rationalism and Spinoza's philosophy of pantheism. It's pointed that in the ethics of another approach, on empirical basis — ethics of "moral sense", or ethical sentimentalism, typical to English philosophers of Enlightenment great importance is attached to feelings, consciousness of self-esteem, individual expression of human qualities, personal moral worth of man, which is aimed to the individual good and good of the human race. Herewith morality, based on a moral sense and moral qualities of human nature, puts forward the sense consciousness of subject (Shaftesbury, D. Hume, D. Diderot). It's marked a critical opinion at Kant's problem. Criticizing eudemonism and utilitarianism in ethics from the perspective of unlimited kindness, free moral choice, I. Kant justifies absolute moral value of human dignity. In native Kant Studies there's a value of I. Kant's philosophy in the modern world in the light of absolute moral values of human studies of the prevailing situation of the human mind in correlation with the moral law and the value of man as a subject of the moral law. It's presented rethinking views by I.G. Fichte on human dignity in terms of contradictions subjective idea of man and his activities, activity in the current context of globalization.

Balykhina Т.М., Voropaeva J.A., Lishmanova T.E., Netyosina M.S.
THE INFLUENCE OF ADVERTISING DISCOURSE ON THE SPOKEN LANGUAGE OF A MEGALOPOLIS (ON THE BASIS OF MOSCOW OUTDOOR ADVERTISING) ^{[№ 11 ' 2013]}
This paper analyzes some characteristics of modern advertising discourse and major changes taking place in it under the influence of various factors. The authors analyze the language of an advertisement copy and identify trends that determine the effectiveness of advertising discourse. The authors suggest that the analysis of the change in language features of the advertisement copy will help to understand the trends that have emerged in colloquial speech.

Voropaeva Yu.P.
HUMAN DIGNITY IN PERSPECTIVE OF ENVIRONMENTAL ETHICS ^{[№ 7 ' 2013]}
In this article, considering the problem of the moral man's relationship to the natural world, in terms of the main issues put the concept of ethical category of "human dignity". One aspect of the modern understanding of human dignity in the context of environmental ethics, based on the value of the interaction of "man — nature", is the commitment to be a responsible person in the deployment of modern technological processes. In defining the concept of "human dignity" is used axiological and system synergetic approach.

Voropaeva I.I., Kurmanova A.H.
SYSTEM OF THE ACCOUNT OF EXPENSES FOR EFFICIENT CONTROL THE COST PRICE OF SERVICES IN THE POWER ORGANISATIONS ^{[№ 13 ' 2012]}
In article features of the organisation of the account of expenses on transfer to consumers of electric energy are considered. On an example of the state network company problems in information support of management are revealed by the cost price of rendered services, directions of perfection of registration system are developed. The one-circular variant of reflexion of expenses with use of special accounts of the administrative account, providing gathering of the information to analytical signs demanded for management is offered.

Voropayeva J.P.
THE PROBLEM OF ETHICS NONVIOLENCE IN CONDITIONS OF GLOBALIZATION ^{[№ 7 ' 2011]}
The article deals with topical issues of ethics of nonviolence in the context of globalization. Revealed that human dignity as the main condition for the idea of nonviolence is a perspective of human development in the context of the flow of global processes. On this basis, concludes that moral relations are not necessary and fundamental in the new historical conditions.