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2013, № 11 (160)



Balykhina Т.М., Voropaeva J.A., Lishmanova T.E., Netyosina M.S. THE INFLUENCE OF ADVERTISING DISCOURSE ON THE SPOKEN LANGUAGE OF A MEGALOPOLIS (ON THE BASIS OF MOSCOW OUTDOOR ADVERTISING)This paper analyzes some characteristics of modern advertising discourse and major changes taking place in it under the influence of various factors. The authors analyze the language of an advertisement copy and identify trends that determine the effectiveness of advertising discourse. The authors suggest that the analysis of the change in language features of the advertisement copy will help to understand the trends that have emerged in colloquial speech.Key words: colloquial speech, advertising discourse, current trends in language, megalopolis language

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About this article

Authors: Balyhina T.M., Voropaeva Yu.A., Lishmanova T.E., Netyosina M.S.

Year: 2013


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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