Gulenina S.V., Strelets M.Y.
ALTERNATIVE SOCIOPSYCHOLOGICAL APPROACHES TO IDENTIFICATION OF THE PHENOMENON “SOCIAL DECEPTION” ^{[№ 4 ' 2021]}
The article analyzes the phenomena of social disinformation in the context of alternative sociopsychological approaches to their research in the real and virtual space of society.
The focus is on the so-called “fake” messages that block cognitive-oral filters and generate psycho-emotional reactions, phobias, covering significant target groups of the population in the form of “fake epidemics”. The problem lies in the difficulty of identifying the phenomena of social deception (and self-deception) and their effective exposure.
There are two alternative approaches to this problem: the first is associated with the perception of fake messages as “normal” and contributing to the adaptation of recipients to a complex, constantly changing media environment (postmodern concepts of J. Baudrillard, J. Derrida, J.F. Lyotard, etc.).
The second approach is based on traditional cultural values and mechanisms that make it possible to distinguish between the true and false picture of the world, its real and virtual subsystems (I.A. Ilyin, N.A. Berdyaev, L.N. Tolstoy, V.M. Naydysh, D.I. Dubrovsky and others). The authors agree with the second approach, which denies the cultural parity of any modern discourse and affirms the principle of demarcation of the media picture of the world along the line of its true and false content.
Thus, social deception and self-deception tend to be widespread, which is facilitated by: digitalization of all cultural forms and industries; an increase in the volume of virtual media communication (especially for the youth audience); the practice of organizational and bureaucratic use of “portioned” informing of the population, justified by its “unpreparedness” and “benefit to society as a whole.”
The task is to rehabilitate the principle of high-quality, true and timely social information, in order to overcome the crisis of people’s trust in each other and the administrative structure of society that exists in society.
Almost all political, economic and sociocultural experts note that after the pandemic, “the world will become fundamentally different.” The task of the humanities as a whole is to preserve its “human dimension”, which means, to resist attempts to establish social deception and other destructive phenomena in the communicative space of society in our life.

Gulenina S.V., Strelets Yu.Sh.
CULTURE OF SOCIETY AND CULTURE OF ORGANIZATION OF ECONOMIC TYPE ^{[№ 1 ' 2019]}
The object of the research is social culture as an integral system of components, norms and values; the subject is an analogy between the culture of society, its universal parameters and the culture of organization of economic type.
The purpose of the study is to identify the basic “artifacts” of culture, its schemes and constants that are universal, i. e. finding themselves in the organizational culture of an organization, a company, and making possible the comparison of macro and micro levels of sociocultural phenomena.
The methodological basis of the work is the mechanism of analogy and modeling in the context of the hypothesis of a non-random, i.e. fundamental unity of structural and dynamic aspects of the culture of society and organizational culture of an organization of economic type.
The general basis of the research is the philosophy of culture and the psychology of organizational relationships, and heuristically significant conclusions include:
– objectives of the need to consider the organizational aspects of economic development in the context of the culture of society as a whole;
– recommendation for researchers of the organizational culture to take into account both the objective and the subjective aspects of organizational relationships, i. e. not only “pragmatics of action”, but also cultural attitudes of workers.
Thus, the comparison of “two cultures” at macro and micro levels is heuristically useful and sheds light on their specific content.

Strelets J.Sh.
UTOPIA AS A CIVILIZATION PRESUSHCHESTVLENIYE RESOURCE IN CULTURE ^{[№ 7 ' 2015]}
It is useful to look at an immemorial question of a gumanitaristika of a ratio of culture and a civilization through a prism of the concept "utopia" which has both positive, and negative connotations. About a utopia speak as about the "fruitless" and "bezosnovny" dream which isn't considering social and economic realities. But also it designates the highest and limit prospects of development of object, its desirable or due, perfect condition valuable not only in itself, but also as something motivating the person, promoting his transtsenzus — to transition through possible or imaginable borders. The culture as the spiritual and humanitarian party of human activity accumulates in itself this movement to the highest and ideal, is a product (and process) sublimations of all energiya of the person and mankind in the direction to complete perfection, to the Absolute. The civilization as the technical and technological party of activity of society acts as the necessary stabilizer of human development; as cash in space and time ("here and now") it resists to "eternal cash" due, ideals, etc. According to N.A. Berdyaev, a civilization — a product of "necrosis" of culture, its "cooling", that is the basis of such negative processes and tendencies in culture of modern society as its dehumanization, an omassovleniye and degradation in the authentic quality. Utopia, being the vital statement of need due in real, ethical judgment of human life, can be a source of cultural sublimation, a real resource of a presushchestvleniye (realization, transformation) civilizations in culture. In anthropological aspect this process is identical to individual self-determination. The person, adapting for the world, its technological rules (civilization), has to keep "limit", "measure" of the possible variability to please to this process and its requirements. This limit is set by freedom and itself sets the scale of this freedom; choosing due as real higher order, than ordinary real", moving on utopian lines of self-development, the person finds himself, the freedom, the cultural contents. Continuous domination in our life of the cultural beginning over civilization, free over necessary, self-determination over all forms of external influence and influence appears sense of human existence. Thus, the utopia "okulturivat" a civilization, doing possible its advance in the external — social — space and internal — human.

Strelets J.Sh.
ETHICAL AND AESTHETIC MEANING OF HUMAN LIFE ^{[№ 7 ' 2014]}
Investigate the life-purpose problems of philosophy in its historical context and paradigm kalokagatii (principle of unity of truth, goodness and beauty). Compared two modes meaning of human life: the aesthetic and the ethical, given the conceptual approaches to the isolation of their speeifie content.

Strelets N.Y.
AND ACTIVITY OF THE UNION OF MILITANT ATHEISTS IN 1920–1940 IN ORENBURG ^{[№ 7 ' 2012]}
Since the mid-1920s a prominent role in public life was to play Union atheists, being built as a broad anti-religious organization. It originated in 1924 (officially — in 1925, the I Congress of the members of the "Society of Friends of the newspaper" atheist "), and was officially disbanded in 1947 only. The basis of the society were local anti-religious groups. Its function is then passed to the sections of scientific atheism, All-Union Society "Knowledge".

Strelets Yu.Sh.
MEANING FOR LIFE OF THE PROBLEM OF THE MEANING OF LIFE. ^{[№ 7 ' 2012]}
The article reveals the moral psychological and pedagogical value problems of the meaning of human life based on the analysis of logotherapy of V. Frankl, the concept of self-actualization of Maslow and "reverence for life" of Albert Schweitzer.

Strelets Yu.Sh.
VALUE HORIZON OF CULTURE AND MEANING OF EDUCATION ^{[№ 2 ' 2011]}
Article is devoted to research of a modern paradigm of culture, its values, world outlook and ideological bases. The author reveals spiritual development of a society and the individual, sense of education in a context of necessary mental and educational reform on the basis of the philosophical analysis and interdisciplinary and synergetic principles.

Strelets Yu. Sh.
MARXISM IN THE CONTEXT OF THE PROBLEM CONCERNING MEANING IN HUMAN"S LIFE ^{[№ 7 ' 2009]}
The article analyzes theoretical and methodological ideas of Marxism on humanistic meaning of human history as well as the reasons for actual discredit of this learning. The thing is that Marxism demonstrates scientific-rational and desacralized approach to the historic reality and does not consider irrational and spiritual foundations of human private existence including its absolute and religious meaning.

Strelets Yu.Sh.
PHILOSOPHICAL ANTHROPOLOGY OF IOSIPH BRODSKY ^{[№ 7 ' 2008]}
This article is original experience of researching of philosophy and art interrelation as independent and mutual enrichment each other languages of Spirit. Concrete subject of search of their united metaphysical and anthropological basis is works of the poet – laureate of Nobel prize – Iosiph Brodsky. The first part of the article is devoted to the theoretical context of anthropological bases of Brodsky’s poetry and the second part is their concrete-illustrated reading.

Gulenina S.V., Strelets Yu.Sh.
FRIEDRICH NITZSCHE ABOUT METAPHYSICAL AND PSYCHOLOGICAL LEVELS OF VOLITION TO THE POWER ^{[№ 7 ' 2006]}
Key aspects of F. Nitzsche philosophy: "lives" as volition to the power, self-determination of a person in social and individual history, are researched in this article. Distinguishing of Christian and Nitzsche’s treatments of semantic and vital person’s searches in theoretical schematics of cruciform and parallel correlation of metaphysical and psychological levels of person existence, is presented here. "Power" as the reality and the concept, characterized its vital-ontological bases and concrete-individual opportunities of realization in the historical measuring, is in the center of attention.

Strelets Yu.Sh.
DIALOGUE WITH THE ABSOLUTE AS THE BASE OF MORAL SENSE OF HUMAN LIFE ^{[№ 7 ' 2005]}
The article is devoted to the moral bases of human life sense, which have both as comparative as absolute contents. Thus there are two horizon of moral: common and existing. The last is made conditional upon man’s self-determination in his dialogue with the absolute. The absolute is the God in theological sense, it is the identity of essence and existence in ontological sense, in gnoseological sense it is the truth of being, but in ethic and axiological sense it is the higher blessing, kindness and higher value in dialogue with which the individual gets its own being, moral sense of his life.

Strelets Yu.Sh.
ETHICAL INTERPRETATION OF HUMAN LIFE SENSE ^{[№ 7 ' 2003]}
The problem of life sense is investigated in the article from the point of view of its morally-ethical contents, suggested an opportunity not only theoretical comparison of moral existing and due, but practical combination of behavioural and senseformative aspects of morality. Its basis mechanism is represented as a dialogue of a man with the Absolute: absolute news (conscience), but due and able to justify life for a man (responsibility) in respondent reflexion cause existing moral sense of his life.

Yu. Sh.Strelets, A.A.Mishuchkov
FROM INNOVATIONS TO TRADITIONS ^{[№ 2 ' 2002]}
This article is based on the materials from the international, scientific and industrial forum "Innovations - 2002", in which the authors participated. The most important problem, being considered by the authors, is contained in dialectical interdependence of the innovational activity, and in the first place there are scientific and educational activities with the traditional inner valuables of society.