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Shatalova T.N., Davletbaeva L.F. MARKETING COMPLEX: COMPARATIVE CHARACTERISTIC OF CONCEPTIONS "4P" AND "4C"This article is devoted to the analysis of marketing complex from the position of seller-producer (model “4P”) and from position of consumer (model “4C”). Determination of marketing complex, aim of marketing complex, necessity of its quantitative appraisal are given in this work, the example of subelements interaction is given and also communication of marketing components with external environment is given here too.
About this article
Authors: Shatalova T.N., Davletbaeva L.F.
Year: 2007
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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