Akhmetov L.G., Ledeneva A.V.
THE ESSENCE OF THE DIGITAL IMAGE OF AN EDUCATIONAL ORGANIZATION ^{[№ 2 ' 2022]}
Interest in studying the development of the digital image of an educational organization as a psychological and pedagogical problem is growing in the context of the digital transformation of education in Russia. In its understanding, the image plays a very important role in attracting the attention of an audience focused on the consumption of services to a particular object. Education is also one of the most important human activities in which educational services are consumed at various levels. The attractiveness and need for a particular educational service depends directly on the positive image of an educational organization, including in the digital environment. In modern science and in practical image-making, there are a lot of works related to the issue of image, which allows us to explore the phenomenon of a digital image from the standpoint of its content and structure (species, functional, component, level characteristics.
Also, as part of the study of the phenomenon of the digital image, the following definition of the content of the image should be singled out, which means that the image is holistic and consistent, the conditions for implementation are also taken into account here, and those individual features that are present do not contradict each other. The systemic nature of the image allows one visible feature to evoke accompanying characteristics in the mass consciousness. image is the positioning of an organization or a person, created using certain digital technologies, implemented on various media online or offline. At the same time, far from any image, text, etc. is a digital image, it is a whole set of techniques that are aimed at fulfilling a specific goal — to broadcast to others in digital form a certain message, a message.
Understanding the effectiveness factors of the influence of the digital image on the behavior and consciousness of the target audience expands the understanding of the managerial resources of this phenomenon. The results of the study can be useful for drawing attention to the problem of using a digital image to manipulate the behavior and consciousness of the target audience, which will allow its members to become less controllable and programmable and help resist mass manipulations carried out by the basic subjects of image communication in the era of new media.

Ksenofontova A.N., Ledeneva A.V.
DIGITALIZATION OF EDUCATION: PROBLEMS, PROSPECTS ^{[№ 5 ' 2020]}
Digitalization of education is viewed as an inevitable process of transformation of the content, methods and organizational forms of educational work, unfolding in a rapidly developing digital educational environment and aimed at achieving the goals of the country’s socio-economic development in the context of the fourth industrial revolution and the emergence of the digital economy. The relevance of studying the development of the digitalization trend in education is determined by the special role of education in the life of modern society, which is guided by the principles and values of the post-industrial era. The quality of human potential, the readiness of people to withstand natural and social challenges largely depends on the efficiency of the education system. In the process of improving national education, modern technologies are acquiring an increasing role every year, the introduction of which contributes to the modernization and development of education, as well as improving the quality of training of future specialists and bringing education and science closer together. At the same time, such technologies require a revision of existing approaches to educational activities, as well as an analysis of their impact on society and individual social groups. In this regard, the study of issues of digitalization of education and its social consequences seems to be a very relevant area of scientific research. The purpose of this article was to identify the main problems and determine the prospects for the formation of digitalization in the field of education. The opportunities and threats of digitalization of the educational environment integrate the problems of socialization, the transfer of implicit knowledge. The main idea for the development of modern education is: “The education system is the field where we still have chances. Moreover, we are talking about not very large-scale investments. The main thing is new ideas”. Prospects for digitalization of education are aimed at solving practical issues related to the implementation of the state policy of digitalization of various spheres of public relations. They can contribute to the coordination of efforts of scientists, politicians, civil society institutions for the socio-economic and cultural development of our society. The results obtained allow a more objective and meaningful approach to the fundamental problems of managing the cultural policy of modern society. They are designed to stimulate the creation of new forms of culture on the basis of the priorities of harmonizing national cultural characteristics and the specifics of world techno-scientific processes.

Ksenofontova A.N., Ledeneva A.V.
METHODOLOGICAL FOUNDATIONS OF MODERN EDUCATION ^{[№ 5 ' 2019]}
The actualization of the methodological aspect of the content and organization of modern education is disclosed in this article when resolving the contradiction between the requirements of the state and society for the development of a competent person at each level of education and the lack of sound scientific and methodological tools in the practice of education. The generalization of methodological foundations allows you to competently and clearly design the educational process, focused on a specific result. The process of personality development in the prism of methodological foundations is associated with the improvement of certain qualities regulated by educational standards. For the successful implementation of this process, the authors substantiated the competency-based approach as the leading one in the methodological foundations of modern education.
The theory of education involves the choice of support (foundation) of the activities of the teacher and student. To date, the methodology of personality development in education sets the competency-based approach. The article defines the competencies that characterize the personality of a graduate who is ready for effective life in society or at work. The productivity of the competency-based approach from the perspective of methodological foundations is described by the authors through task methods that provide a link between theory and practice, knowledge and ability to act.
The first result of the authors’ study is directed to the system of preschool education, in which problem-solving teaching methods are applied. For the kindergarten, the priority goal is the harmonious development of the child and his preparation for school. The problematization of the educational process is designed to ensure high-quality continuity of the educational programs of preschool and elementary education, to form the necessary competencies of the child and ensure his social adaptation.
The second result in the article is presented by the characteristic of the methodological support of school education based on educational and cognitive tasks. The period of study at school is associated with the formation of a person who is ready to independently carry out cognitive activities. The authors present three types of educational and cognitive tasks that solve the problem of the formation of the subjective position of the student.
The third result of the study in the article contains the methodological foundations of professional and higher education, which are based on case study technology. The use of cases in colleges, technical schools and universities makes it possible to integrate the learning process with future professional activities, to form not only universal or general cultural competencies, but also to develop the value world of a future specialist in a certain professional field.

Ksenofontova A.N., Ledeneva A.V.
THE VISIBILITY OF THE PROBLEM OF DEVELOPING A PROFESSIONAL CAREER OF A TEACHER ^{[№ 3 ' 2018]}
The problem of the development of a professional career refers to different areas of human activity, including pedagogical. A modern teacher needs to meet not only the requirements of society, but also the professional standard, as well as the qualification framework determined by the educational organization. In this connection, the article is devoted to an actual topic that reveals the problematic field of development of the professional career of the teacher, its characteristics, features and content. The article confirms the timeliness and severity of the study of the career growth of the teacher, provides normative and analytical data indicating the need to develop the professional career of the teacher in accordance with the stages and types of the phenomenon being studied. On the basis of interdisciplinary analysis, the definition of the professional career of a teacher is defined, based on the category of “relationship” to the profession and pedagogical activity in general. The stages of the career, the basic human needs, the classification of the main types, types and models of the career, the content of which was included in the substantiation of the essence of the professional career of the teacher, are shown. The main content of the article is based on the characteristic of technological support for the development of the professional career of the teacher. Disclosing the ways of career growth, it is justified that the most successful among them is the method of “managerial duels” and methods based on the use of software and software applications. The conclusion of the article is the construction of a perspective for the development of the professional career of a teacher in continuous education (courses of advanced training, training in magistracy, professional retraining, in-house training, self-education). Integration of the formal, informal and informational education of the teacher predetermines the success of the development of his professional career along with the professional competencies necessary for effective professional activity.

Ksenofontova A.N., Ledeneva A.V.
CONCEPTION OF CREATING PERSONAL EDUCATIONAL ENVIRONMENT ^{[№ 8 ' 2016]}
Significant changes in education related to the increasing technological opportunities offered by Open Educational Resources (OER) and Massive Open Online Courses (MOOCs) let us develop new approaches to solve the problems connected with limited perception of new knowledge. This makes possible to make learning more efficient due to personalizing the education content which involves information about the participants of the educational process. A wide variety of approaches to defining personal educational environment requires specifying the conceptual framework of this phenomenon. As a result of the study we have described special characteristics of personal educational environment as well as individual and private environment. We have discovered that personal educational environment is based on the process of self-education (autodidacticism) organized by means of information and communication technologies. Personalized education refers to education in which the pace of learning and teaching approaches are adjusted to a particular learner's needs. Methodological approaches, goals of education as well as its contents — all can vary depending on learners' needs. Besides, educational activities in this context act as a sense-making element of the personal educational environment as they aim at increasing the learner's enthusiasm and interest. The main conclusion of the study is substantiating the Personological and Activity approaches for the purposes of designing personal educational environment based on the principles of innovative pedagogics. We have also described the specific principles of creating personal educational environment. The process of its creation includes seven sequential steps carried out in certain structural and pedagogical conditions, such as maintaining learners' motivation to learn; enriching the contents of education with innovative ways of learning contributing to learners' developing into active and creative doers; getting the participants of the educational process involved in autodidacticism based on information and communication technologies.