Kaydashova A.K.
FEATURES OF MARKET RESEARCHES ON THE MARKET OF PROFESSIONAL EDUCATION SERVICES ^{[№ 8 ' 2014]}
The article deals with the necessity of complex study of the demand for higher education services and the methodology of market research for search and maintenance of dynamic compliance of demand for professional educational services by requirements of a national economy is offered.

Kajdashova A.K.
THE FORMATION,S MODEL OF DEPENDENCE A CONSUMER DEMAND AT SERVICE OF HIGHER EDUCATION FROM DIFFERENT FACTORS ^{[№ 13 ' 2012]}
There is model of dependence a consumer demand at service of higher education from different factors in the article. The author of the article suggests classification of factors and revealing the connection between them influencing on a potential school-leaver's choice. The model is found on expert appraisals and reasoning's.

Kajdashova A.K., Chertykovtsev V.K.
TO THE QUESTION ON FEATURES OF MARKETING IN SPHERE OF EDUCATIONAL SERVICES OF THE HIGHER SCHOOL ^{[№ 2 ' 2012]}
In the scientific article the systematized classification of definitions of concept "educational service" in a cut of the economic, tehniko-technological, marketing and sociopolitical characteristic is offered. On the basis of the characteristic of educational service the author defines the purpose and problems of marketing of educational services of the higher school and formulates the maintenance of elements of a complex of the marketing, providing their achievement.

Kaydashova A.K., Ermakova Zh.A.
MARKETING DEVICES FOR FORMATION OF DEMAND ON THE SERVICES OF HIGHER EDUCATION ^{[№ 4 ' 2011]}
There are features of the formation of consumer preferences on the market of higher education in the scientific article. One of the preferences is exposure to demand the influence of marketing communication methods. The author reveals the devices and the purposes of using every method of communication, identified as a new method of "cooperation".

Kaidashova A.K., Ermakova Zh.A.
MECHANISM OF PURCHASE REQUIREMENT FORMING ON SERVICES OF HIGHER SCHOOL ^{[№ 8 ' 2010]}
In this scientific article the general elements of purchase requirement forming on services of higher school and intercommunication between them are regarded. The authors of the article distinguish the subjects of requirement forming and their tasks, suggests classification of factors influenced on choice of potential entrants and work out methods and forms of influence on purchase requirement.