2012, № 2 (138)

Kajdashova A.K., Chertykovtsev V.K. TO THE QUESTION ON FEATURES OF MARKETING IN SPHERE OF EDUCATIONAL SERVICES OF THE HIGHER SCHOOLIn the scientific article the systematized classification of definitions of concept "educational service" in a cut of the economic, tehniko-technological, marketing and sociopolitical characteristic is offered. On the basis of the characteristic of educational service the author defines the purpose and problems of marketing of educational services of the higher school and formulates the maintenance of elements of a complex of the marketing, providing their achievement.Key words: educational services of the higher school, marketing of educational services, the higher vocational training, a consumer demand.

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About this article

Authors: Kaydashova A.K., Chertykovtsev V.K.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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