2010, № 8

Kaidashova A.K., Ermakova Zh.A. MECHANISM OF PURCHASE REQUIREMENT FORMING ON SERVICES OF HIGHER SCHOOLIn this scientific article the general elements of purchase requirement forming on services of higher school and intercommunication between them are regarded. The authors of the article distinguish the subjects of requirement forming and their tasks, suggests classification of factors influenced on choice of potential entrants and work out methods and forms of influence on purchase requirement.Key words: higher professional education, purchase requirement, marketing of educational services.

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About this article

Authors: Kaydashova A.K., Ermakova Zh.A.

Year: 2010

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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