Gubanova G.I.
DIALOGIC TEACHING APPROACH FOR STUDENTS OF CREATIVE SPECIALTIES OF A CROSS-FUNCTIONAL UNIVERSITY ^{[№ 1 ' 2019]}
The journalist in modern media space acts as the author of the text, as a performer, speaker and host, and as the author of the plot idea, and often as an operator and director of editing, the head of the film crew, which allows characterizing the profession as a multifunctional, although some journalists concentrate on one or two functions. At the same time, a special requirement of modern employers for young professionals is creative activity, a high level of creativity. To solve these problems, it is necessary to adjust pedagogical conditions on the basis of educational standards and taking into account the multifunctionality of the profession in order to enhance the creative component of the training of journalists.
The analytical review of trends conducted by me in the foreign and Russian space showed an active search for scientists in the field of improving the efficiency of education. A survey of 2,000 respondents in Moscow schools in 2017, based on the questionnaires I developed, revealed tendencies of the applicants' orientation on creative dialogical learning. The approbation of the complex of personal and professional development methods offered by me was successfully carried out at RSU named by A.N. Kosygin, Moscow, from 2014 to 2018. The teaching staff was formed by me on the basis of multi-functional training (various professional retraining, different areas of undergraduate and graduate programs) with the aim of introducing interdisciplinarity in training. To enhance the informal educational and creative activities of students and teachers, I recommended the principle of dialogical relations. The result of the introduction of methods was to increase the efficiency of training and development of student journalists, including television journalists, and to increase the number of applicants 9 times in 4 years.
The study showed that strengthening the creative component is important for the preparation of a modern journalist. The combination of meta-profile creative projects, interdisciplinary approaches in education, non-formal pedagogy, and the formation of a holistic picture of the world in the context of dialogical interrelations can be determined by the most effective pedagogical conditions for creative development of students. Cross-functional university opens up additional opportunities for integration processes.

Gubanova G.I.
PEDAGOGICAL METHODOLOGY FOR THE DEVELOPMENT OF THE CREATIVE PERSONALITY OF THE FUTURE JOURNALIST (LINGUASENSORY APPROACH) ^{[№ 6 ' 2018]}
Modernization of the modern education system in Russia is aimed at the formation of an active, creative personality and requires the identification of objective regularities of students’ creative development, the development of new technologies for professional education in the field of heuristic competence formation. The article discusses one of the aspects of creative development associated with the formation of speech competence.
The change in the forms of communication in the rapidly developing modern world, the increasing intensity of information flows has become both a positive and a negative factor in changes in speech communications. The phenomenon of computer-mediated communication arose, which is characterized by a decrease in expressive means in the vocabulary of communicants, the replacement of colorful epithets that evoke a vivid sensual impression through the word. The impoverishment of language affects the creative process, affects creativity.
The article substantiates the attraction of new scientific research to the development of creative abilities of students-journalists to increase their speech competence and creative development; a technique is proposed for the first time in which the development of imagination and increased creativity in vocational education and personal growth can be realized through the expansion of verbal and non-verbal connections. The system of pedagogical support is aimed at the simultaneous increase of speech competence (expansion of the lexical stock of sensory words) and the development of the emotional-sensual sphere.
On the basis of theoretical substantiation and approbation, a pedagogical methodology is proposed for the first time to use the achievements of modern applied lingo-sensory in the educational process to complement the work programs of various disciplines of the humanitarian cycle. Methods of applying the approach, options for learning tasks that develop the imagination of students-journalists as the basis of creativity, and increase the differentiation of the use of sensory words and lexical expression of concepts, concepts, and terms in their oral and written speech are proposed.
The study confirmed the hypothesis that the actualization of the sensual aspect in the linguistic picture of the world is an effective factor in increasing the expressiveness of speech and the development of imagination in the paradigm of the creative, personal and professional development of a student journalist.

Agarkova O. A., Putilina L.V.
COMMUNICATIVE AND COMPARATIVE ASPECTS OF COMPLIMENT IN A POLYLINGUAL SPHERE ^{[№ 8 ' 2017]}
The comparative vector of speech behavior learning on the basis of compliment thematic group becomes really important in such a multinational region as Orenburg. Speech etiquette, being one of fundamental components of national culture, characterizes the language personality as well-mannered, educated and tolerant one. Assimilation of nationally specified formulas of speech etiquette promotes the formation of etiquette competence. Adequate perception and realization of speech behavior hampers the formation of interethnic conflicts between speakers. Complementary utterances, used in compliance with the norms of communicative behavior, remove stress and form favourable situation of communication. The main function of compliment is to maintain contact with familiar people. In a number of situations compliment may be used as the method of contact during the process of introduction and greeting. In a communicative situation compliment as a rule is accompanied with gratitude as a response. The thematic group of compliment includes the direct compliment, the compliment-comparison, the indirect compliment, the compliment-hint, the compliment-shock according to the way of construction and realization. National and cultural peculiarities of Russian, Tatar, Bashkir and Kazakh linguocultures are more or less traced in them. Complementary utterances in comparable Russian, Tatar, Bashkir and Kazakh languages may be completely equivalent both in the form and in the content. This first of all refers the direct commonly estimated, pointing at moral, physical, external, intellectual features of the interlocutor. The compliment-comparison is more typical for Turkic languages (Tatar, Bashkir, Kazakh), than for Russian, the language of the Slavic group. The indirect compliment, the compliment-shock, the compliment-hint are widespread in the Russian language and culture.

Agarkova O.A., Gubanova Y.V.
ARGUMENTATION AS A STRATEGY OF LINGUISTIC MANIPULATION ^{[№ 7 ' 2017]}
The theory of argumentation is studied by linguistics, mathematics, informatics, jurisprudence and other sciences. The complexity of argumentation makes it possible to consider this phenomenon from the several approaches: communicative, psychological, cognitive and pragmatic. To date, the study of the theory of argumentation as a branch of psycholinguistics is relevant. The approach lies in a search of efficient component of communicative strategy of argumentation. The effectiveness of a communicative strategy is defined by appropriate choice of linguistic means which allow to build smoothly a chain of arguments, state the main idea fast and clearly, and emotionally influence on communicator. Clearly built sequence of arguments increases the effectiveness of argumentation as a strategy of speech influence. However this issue is not clarified enough in papers of native and foreign linguists. This paper refers to pragmalinguistic aspect of argumentation in modern literacy. For analysis there were chosen texts of two different culture writers: American (E. Gilbert) and French (A. Gavalda). Within the aspect there were analysed linguistic means of argumentation according to classification of N.A. Oshchepkovoy. The contextual analysis subdivided linguistic means into five groups: expositive verbs, utterances of agreement/disagreement, prohibition statements, adversative linking words and contrast adverbs, adverbs of reason. The quantitive method helped to identify the most frequent linguistic means for this material. These means are utterances of agreement/disagreement and adverbs of reason. Among the analysed means expositive verbs are in fewer.

Gubanov D.A.
WAGE AS A GENERAL FACTOR OF MOTIVATION TO LABOR ^{[№ 10 ' 2007]}
This article is devoted to determination of wage’s place and role in a system of motivated factors. Motivated process of a worker and its primary elements are regarded, author’s classification of needs is suggested and needs individual value is analyzed here. Nonmaterial and material factors of labor motivation are compared in the conclusion.

Gubanova T.G.
COMPARISON OF EFFECTIVENESS OF SURGICAL AND MEDICAMENTAL TREATMENT OF PATIENTS WITH POSTINFARCTION CARDIOSCLEROSIS, COMPLICATED WITH CHRONIC HEART FAILURE ^{[№ 5 (app.1) ' 2005]}
Comparison of madicamental treatment of patients with ischemic cardiac disease, complicated with chronic heart failure with depressed left ventricular ejection fraction, with results of aortocoronary shunting showed advantages of surgical myocardium revasculization. Dissociation between changes of clinical indexes and preservation of contractile myocardium capacity abnormalities according to data of echocardioscopy, is observed at presence of left ventricular aneurysm, pancreatic diabetes of 2 type, wide area of postinfarction cardiosclerosis.