May 2025, № 2 (246), pages 136-143

doi: 10.25198/18146457246136

Khaliullina O.R., Tarasova O.P. METHODOLOGY OF TEACHING THE MODERN SOUVENIR DEVELOPMENT AS PART OF THE FUTURE DESIGNERS PROFESSIONAL TRAINING IN THE “DECORATIVE AND APPLIED ARTS”In the modern world, a souvenir is a means of communication, identification of an organization and an event. The process of creating souvenirs should be entrusted to professionals, including designers with the appropriate training and qualifications. Souvenir products come from the field of folk art and are rightfully one of the objects of design activity. Training future designers in the specifics and stages of souvenir development is carried out within the framework of project disciplines and in the process of studying the discipline "Decorative and Applied Arts". This discipline forms the competencies of future designers associated with the ability to apply knowledge from the field of arts in their future professional activities. The process of teaching future designers to create a souvenir is divided into several stages. At the first stage, it is important for the student to achieve the required level of understanding of the importance of the problem and analyze concepts. The second stage of training is the analysis of proposals of modern designers in the field of souvenir products. The third stage is the search for their own ideas by students, which is based on the use of the universal triad "material — technology — form". This universal triad is familiar to students from the first classes in the discipline "Design". When designing, developing a souvenir, it is necessary to take into account the features of its perception. The souvenir should be recognizable, proportionate to the viewer, positive, variable in scale, style, etc. The creation of a souvenir gives students the opportunity to develop a design product based on the traditions of decorative and applied arts within the framework of the discipline "Decorative and Applied Arts", establishing an interdisciplinary connection between the studied discipline and educational design. During the assignment, the student understands his tasks as a designer, sees souvenir products in the system of a modern interior and, as a result, the corresponding general professional and professional competencies are formed during the work.Key words: souvenir, culture, design, folk art, professional competencies of a designer, methods of professional training of a future designer.

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About this article

Authors: Haliullina O.R., Tarasova O.P.

Year: 2025

doi: 10.25198/18146457246136

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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