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Headings of Vestnik

August 2018, № 6 (218), pages 52-60

doi: 10.25198/1814-6457-218-52

Maslevich T.P., Safronova N.B., Minayeva N.L. INNOVATIVE WAYS OF APPLICANTS ATTRACTION(BASED ON RESEARCH OF FACTORS OF MOTIVATION)Attracting and retaining a potential student becomes the most important factor ensuring the success of an educational institution. In order to increase the effective admission campaign, we conducted a study to identify the main factors of motivation that influence the choice of a place of study and the direction of the educational program.
When interviewing students of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), we found that the main influence on the choice of applicants for the place and direction of study is provided by the factors: USE set (52.3 %), parents' advice (47.7 %) and interest in future profession (37.7 %). The minimum value was provided by the preliminary vocational orientation of schoolchildren (8 %). As a result, fewer respondents (21 %) have an idea of the specifics of work after graduation, as many respondents (23.5 %) show interest in the relevance of the chosen profession.
We came to the following conclusions. A significant number of applicants lack a conscious approach to choosing a future specialty. The result is unjustified expectations of the learning process. About half of the students are ready to change their profession. After graduating from undergraduate a significant number of respondents are not ready to continue their studies in the chosen direction. The professional orientation of schoolchildren does not have a significant impact on the choice of a future profession.
The study allowed us to formulate proposals on the organization of the work of the university admission campaign. Firstly, it is necessary to increase the professional orientation of schoolchildren in order to increase the awareness of both the applicants themselves and their parents about the features of the chosen specialty, its relevance and personnel needs in the Russian market. Secondly, during the admission campaign it is necessary to use the opportunity to form the primary vocational guidance of applicants, namely the organization of leisure activities of applicants together with students during the period between the filing of documents and enrollment. Of particular importance is the issue of preparing student volunteers to work in the selection committee, given their influence on the applicants' opinion when submitting documents.Key words: factors of applicants’ motivation, admissions campaign, professional orientation, prestige of the profession, university ranking, influence to applicants’ choice, corporate identity of the institute.

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About this article

Authors: Maslevich T.P., Safronova N.B., Minaeva N.L.

Year: 2018

doi: 10.25198/1814-6457-218-52

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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