October 2017, № 10 (210)

Kiriakova A.V., Yuzhaninova E.R. THE AXIOLOGICAL POTENTIAL OF SOCIAL NETWORKS FOR HIGHER EDUCATIONInnovation and investment in higher education for the business community often look unattractive, and the state does not always have the ability to meet the financial needs of the entire education system. However, no system can develop without innovation. If we take into account the speed with which the shortcomings and the lag in higher education from the demands of society are beginning to affect all aspects of society, the position obliges to look for possible solutions. One of them is the use of technologies that had been originally created for other purposes, but with adaptation to educational objectives. One option is represented by social networks. The constant competition between social networks led to the fact that they began to possess almost all the necessary opportunities for their use in the educational process of the university, i.e. they began to have an axiological potential for education. Specific elements of the networks (recordings on the wall, the creation of a training post with the addition of photographs, photo albums, chats, discussions, video, animation, live broadcasts, the publication timer) allow to provide a full-fledged process of distance learning and pedagogical support for the student. The process of a group conducting in the social network compared to the personal site of the teacher or a special learning environment has become more convenient: content changes in the group are reflected in the news line and on smartphone screens; a delayed publication of several posts is possible; about the beginning of the video broadcast, all students receive notification in real time; recently published information is placed in the tape above, later — below; it is possible to create thematic photo albums; students enjoy social nets more willingly and visit them more often than individual sites. The teacher can see how many people got acquainted with the teaching material. Social networks have all the attributes of value for the educational process in the university: the importance, usefulness, necessity, expediency. They have a clear axiological potential for the university, since they are a full-fledged technological platform for the pedagogical support of the student during his studies.Key words: higher education, social networks, interactive learning, group in social networks.

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About this article

Authors: Kiryakova A.V., Yuzhaninova E.R.

Year: 2017

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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